Master Electrician, InspirED School Marketers

Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they can find brilliant ideas and brain food to make their job easier and feel supported. InspirED School Marketers was born in 2013 to fill that void and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.

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Liza on InspirED: Podcast Host

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How to Schedule A Photo Shoot to Maximize Your Investment [Podcast]

with Michael Branscom
Photographer, Branscom Photo + Film

Liza on InspirED: Blog

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Liza Fisher Norman

An Open Letter to Heads of School About Marketing & Communications

Liza Fisher Norman

MarCom is barely treading water with existing staff at many schools. Here’s where you, as head of school, can take steps that will benefit your school both immediately and in the future. Ask your MarCom director a few key questions...

Liza Fisher Norman

New Job as a Marketer for a Private School? Start Here.

Liza Fisher Norman

We’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.

Liza Fisher Norman

How to Work and Build Trust With a Graphic Designer

Liza Fisher Norman

Most graphic designers know their stuff. And while your input (you, the non-designer) is valuable, appreciated and necessary, you might not always be right. Here's how to build a great working relationship.

Liza Fisher Norman

Professional Photography is Expensive — and It’s Worth It: Part 1

Liza Fisher Norman

You can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.

Liza Fisher Norman

Professional Photography is Expensive — and It’s Worth It: Part 2

Liza Fisher Norman

When we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.

Liza Fisher Norman

Making Marketing Part of Faculty Contracts

Liza Fisher Norman

Do your faculty members know that they're expected to be school marketers? Should it be part of their contract?

Liza Fisher Norman

The Private School Annual Report: A Deep Dive

Liza Fisher Norman

The purpose of creating a compelling, informative, exciting Report of Gifts is not only to thank last year’s donors but also to motivate those to come this year. Let’s dig deeper.

Liza Fisher Norman

$#*! Happens. It's What You Do Next That Boosts or Bashes Your Brand

Liza Fisher Norman

How do you handle mistakes at your private school? Is there a policy or ethos for mistake management?

Liza Fisher Norman

How To Maximize Your Photo Shoot

Liza Fisher Norman

Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or photos for the annual fund appeal or magazine story? This free webinar will help you get the photos you want and need.

Liza Fisher Norman

How To Know What Your Audience Wants: Survey Them

Liza Fisher Norman

A survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.

Liza Fisher Norman

83 Private School Taglines

Liza Fisher Norman

One of the questions we ask in the InspirED Private School MarCom Survey is: If your school has a tagline, what is it? Here are 83 of them from private schools worldwide.

Liza Fisher Norman

9 Signs You Need to Have a Talk with Your Head of School About Marketing

Liza Fisher Norman

Ever feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.

Liza Fisher Norman

A Happy Parent Is Your Best Marketing Tool

Liza Fisher Norman

Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.

Liza Fisher Norman

Why The Way You Describe Your Private School Immediately Kills Its Uniqueness

Liza Fisher Norman

“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?

Liza Fisher Norman

How to Answer to the Tough Marketing Questions With One Voice

Liza Fisher Norman

Word-of-mouth is your most powerful marketing tool. Give your brand ambassadors the answers to the tough questions prospective parents are likely to ask them the grocery aisle.

Liza Fisher Norman

Taglines, Taglines, Taglines!

Liza Fisher Norman

Here are 96 taglines that private schools reported using in the 2018 InspirED School Marketers Private School MarCom Survey Report. How does your tagline measure up?

Liza Fisher Norman

InspirED Bloggers

Liza on InspirED: Podcast Host

Liza on InspirED: Blog