Rob Norman

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Best Boy, InspirED School Marketers

Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers by blogging, editing the Daily Jolt, and by podcasting with fascinating independent school movers and shakers. As InspirED's Best Boy — a term borrowed from theater, Rob's longtime passion — Rob loves to be out and about, meeting with school marketers, learning their needs, and helping them overcome challenges. Be sure to ask Rob about his golf game. 

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Rob on InspirED: Podcast Host

Featured
WHY.os: Increased Communication, Connection, and Unification
WHY.os: Increased Communication, Connection, and Unification

With H. Watson Jordan Ed.D., Chief Resilience Officer, The Resilience Initiative

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Marketing Lessons from the Niche Parent Survey
Marketing Lessons from the Niche Parent Survey

With Angela Brown, Manager, B2B Brand Strategy, Niche

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The Neuroscience of Storytelling for Private Schools
The Neuroscience of Storytelling for Private Schools

with Dr. Carrie Grimes, Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development.

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Searching for a New Head of School? Hit "Strategic Pause" First
Searching for a New Head of School? Hit "Strategic Pause" First

with Mike Connor and Thom Greenlaw, Connor Associates

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How To Successfully Work With A Consultant For Your Private School [Podcast]
How To Successfully Work With A Consultant For Your Private School [Podcast]

with Chris Pryor, President & Founder, The Gowan Group and Chris Pryor, Founder & Principal, Lead Team Partners

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Private School Surveys Beyond the Net Promoter Score [Podcast]
Private School Surveys Beyond the Net Promoter Score [Podcast]

with David Willows and Suzette Parlevliet, co-founders, [YELLOW CAR]

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How to Find and Support Private School Leaders [Podcast]
How to Find and Support Private School Leaders [Podcast]

with Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching & Consulting

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The Power of Personas In Reaching Marketing Goals [Podcast]
The Power of Personas In Reaching Marketing Goals [Podcast]

with Deborah Janz, CEO & Consultant, IMPACT Marketing International, Inc.

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Education in the Face of Barbarity and How You Can Help [Podcast]
Education in the Face of Barbarity and How You Can Help [Podcast]

This episode is not about school marketing. It’s about the Pechersk School International in Kyiv, Ukraine, and its incredible story as told by David Willows and Miles Latham.

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Breaking The Brand Free of Silos [Podcast]
Breaking The Brand Free of Silos [Podcast]

with Dr. Andrew T. Weller, Dean of Enrollment and Strategic Marketing, St. Stephens & St. Agnes School and Jonathan Downs, Headmaster, Millbrook School

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Rob on InspirED: Blog

Featured
Why School MarCom People Are Overworked
Rob Norman
Why School MarCom People Are Overworked
Rob Norman

As the depth and breadth of the work required of MarCom has grown, there has not been a commensurate growth in the financial commitment to the department. The result is that almost every director of MarCom we know is completely overwhelmed.

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Rob Norman
Is Your Tagline a Marketing Crutch?
Rob Norman
Is Your Tagline a Marketing Crutch?
Rob Norman

I have an issue with taglines. It’s the way some private school marketers use them.

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Rob Norman
You Don't Need a Tagline. You Need a Brand.
Rob Norman
You Don't Need a Tagline. You Need a Brand.
Rob Norman

Don’t be fooled into believing that that handful of words is a substitute for a well-researched and well-written brand. If your brand is strong, you won’t need a tagline.

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Rob Norman