Billy Howard & Laurie Shock

Billy Howard & Laurie Shock

Billy Howard is a photographer and writer based in Atlanta, Georgia. He has coauthored three school history books in addition to producing documentary photography books and photo exhibits on public and global health issues. His book Epitaphs for the Living: Words and Images in the Time of AIDS, was the first full-length photo documentary book on the AIDS pandemic. Work from that book is archived in the Stuart A. Rose Manuscripts and Rare Book Library at Emory University as well as in the collections of The Library of Congress Photography Collection, and the High Museum of Art. He was named a CASE Photographer of the Year, and was a 2011–2012 Rosalynn Carter Fellow in Mental Health Journalism. Howard has been interviewed about his work on CBS This MorningGood Morning AmericaNPR, and other local, regional, and national news programs. He has traveled the world photographing and writing about schools for their marketing, and fund raising campaigns for more than twenty-five years and is currently working on books for Agnes Scott College in Decatur, GA and Northshore Country Day School in Winnetka, IL. 

Laurie Shock has designed more than two hundred books, including A Century of Women with Turner Broadcasting, and Isaac Asimov’s Library of the Universe. She has coauthored three school history books and is the author of Camp Merrie-Woode: One Hundred Years of Following the Gleam, the history of an iconic girls camp in Sapphire Valley, North Carolina that helped shape the camp movement within the United States. 

She has produced and designed fine-art and non-fiction coffee-table books for international book publisher Rizolli and Fall Line Press, an Atlanta publishing house specializing in documentary and fine-art photography as well as producing under her own imprint, Shock Design Books.

She has collaborated with the American Cancer Society, the Centers for Disease Control and Prevention, and the Carter Center to produce documentary books on children with cancer, global health, and the eradication of guinea worm disease in Africa.

Shock’s books have won three Grand Gold CASE District III Awards in the categories of writing, design and photography; three Silver IPPY awards for book design; a Benjamin Franklin Gold award for cover design; four Benjamin Franklin Silver awards for book design; and a Bronze CASE Circle of Excellence Award in book design among other awards and honors.

Billy Howard's Website

Laurie Shock's Website

View Billy's InspirED Photographer Resource Guide Portfolio

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Jason Jones

Jason Jones

President, JonesFoto

Jason Jones is a Quebec and New Orleans-based based photographer and cinematographer specializing in educational recruiting and development campaigns. He has contributed to dozens of CASE Gold Award-winning projects and has been a frequent faculty member and speaker for regional and national CASE and UCDA conferences.  Independent school clients have included The Hotchkiss School, The Cate School, Trinity College School, Brescia University College, Catlin Gabel, Brookstone School, Westtown School, The Altamonte School, St. Martin Episcopal School, The Baylor School, Isadore Newman School, Culver Academies, Oregon Episcopal School, The Peck School, Cape Cod Academy, Stevenson School, and dozens of others. He has produced ninety-four marketing films and TV spots for these and other clients.

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Lisa Franzino

President, Circlescapes Virtual Tours

Lisa, along with partner Jared Varon, founded Circlescapes in 2008. Lisa has a background in technical communication, earning her Masters Degree from Portland State University and working for companies including Intel, Nelnet and Hewlett Packard. She also owned her own web design firm, blue box designs. Circlescapes was born out of a web client's need for a high end virtual tour with a custom-designed interface and high quality images.

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Jay Goulart

Jay Goulart

Co-Founder, NewScii
Director of Development, Tampa Prep
Center for Independent School Revenue

Jay is an industry thought leader and known for building advancement models that are innovative, dynamic, fun and focused. His strategic and creative approaches have attracted international attention from all non-profit segments in the disciplines of the solicitation, communication models, and customized stewardship. He is the architect of the Family of Funds annual fund concept that allows donors a choice for their philanthropy and one that has been embraced by hundreds of independent schools. He has achieved some of the highest donor retention and lifetime value statistics in the industry. He has designed a highly recognized and nationally attended Ask Training Program. Is a CASE Crystal Apple recipient.

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Andrea Carisse

Andrea Carisse

Andrea Carisse, Director of Strategic Communications and Marketing, Ridley College

Andrea Carisse is currently the Director of Strategic Communications and Marketing at Ridley College. After completing her Masters of Arts in Communications from the University of Ottawa, Andrea worked as an Account Director and Digital Strategist at Banfield Agency where she managed national and international brands. Her past experience also spans journalism and sports marketing.

LinkedIn

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Mike Bullard

Mike Bullard

Mike Bullard, Graphic Designer and Admission Marketing Manager, Presbyterian Day School 

Mike Bullard is a Graphic Designer at Presbyterian Day School in Memphis, TN. He also works double-duty as the Admission Marketing Manager. After spending 10 years singing in a band, Sammy’s Good Eye, I switched gears and started a new career in Graphic Design. I started a magazine, MemphiSport Magazine, and published it for 6 years before switching gears again, lending my skills to PDS. In addition to marketing and design, I enjoy facilitating our makers and gaming after-school classes.

Facebook      Personal Website

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Jane Armstrong

Founder, Managing Partner, Independent Thinking

Jane's first independent school job was as a "triple threat" at the Peddie School, teaching English, coaching and dorm-parenting; later serving as Director of Publications. She also served as Assistant Director of Alumni & Parent Programs at Amherst College (her alma mater), Dean of Students and Director of Residential Life at Garrison Forest School, and Director of Development at Chapel Hill-Chauncy Hall School. Jane is the parent of five independent school graduates, one of whom is now teaching.

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Cami Colarossi

Director of Communications, Notre Dame Preparatory School

Cami is an experienced communications professional with the ability to take a global perspective of the institution and apply best practices to build community, strengthen relationships and advance mission. 

Education and the trends affecting those institutions are a specialty of mine.  For 20 years, I have enjoyed working with educators, administrators, students, alumnae and families to ensure that mission is communicated and people feel engaged in their communities.

I have the ability for melding solid writing and creativity with 21st-century tools to get the message across in an engaging way.  I also have experience in strategic planning, project management, crisis communications, media relations, web management, writing and editing, and social media content and management, as well as overseeing design and production.

Facebook      LinkedIn

 

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Emily Cretella

Owner, Strategist, Copywriter, Cursive Content Marketing

Emily Cretella is a marketing strategist & copywriter who helps independent schools and higher education create and share stories that make audiences take action. Read her stories at cursivecontent.com, and sign up to access her FREE School Marketer's Toolkitof e-books and worksheets.  

Facebook     Twitter      LinkedIn      Pinterest

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Adrienne DiGiovine

Owner, DiGiovine Design

Adrienne DiGiovine is an independent designer who specializes in design strategy, branding, publication design, and web design.

Regardless of the size of client or project, Adrienne's approach is thoughtful. She gets to know her clients, working with them to produce customized designs that are conceptual, meaningful, and authentic—often more than clients had envisioned. Her solutions are relevant while avoiding the obvious, thanks to the skillful use of typography and imagery. She is, and enjoys being, a design partner, educator, and problem-solver.

Adrienne's clients are architects, independent schools, and other nonprofit organizations. By working with a network of professional partners—writers, photographers, developers, and marketing strategists—she is able to offer broad expertise on projects large and small.

With a B.F.A from Pratt Institute in Brooklyn, NY, Adrienne has also studied at Parsons The New School for Design and Noble Desktop. She began her career in New York creating marketing materials for such clients as CitiBank, The New York Stock Exchange, Coach, and Ann Taylor. As Senior Designer at Turnaround Marketing Communications, she produced award-winning publications for independent schools, including viewbooks and magazines.

Adrienne lives in Bucks County, PA, with husband Jim, sons Cal and Ethan, and dog Scout. She is an accomplished yoga practitioner and cyclist.

Twitter      LinkedIn

http://www.digiovinedesign.com

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Caitlin Garzi

Associate Director of Digital Marketing, Cheshire Academy

Current projects include launching an online school store and managing Cheshire Academy's first SEM campaign. Before joining the independent school, she worked in NYC for a start-up services company as the Vice President of Marketing, and before that she assisted in department projects, teaching, and tutoring at Kansas State University as Program Assistant and Writing Instructor. She earned her M.A. in English with a concentration in Rhetoric and Composition from K-State in 2012, and her B.A. in English from UCONN in 2010. Caitlin has collaborated on eight website redesigns throughout the course of her career and specializes in SEO content writing, user experience, and visual communication for specific audiences.

Twitter      Instagram

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Mary Beth Giallanza

Freelance Writer

With a Bachelor of Arts in Mathematics from Nazareth College in Rochester, NY, Mary Beth Giallanza taught computer and mathematics classes from 1994-2002 at The Gow School in South Wales, NY. She furthered her education with a Master’s Degree in Education from Canisius College in Buffalo, NY in 1997.

Mary Beth managed The Gow School website from 2001 to 2017. During her tenure, she coordinated four website resigns, three with Finalsite: Web Solutions for Schools, and managed the production of the 2013 Gow School viewbook with Turnaround Marketing Communications. Currently, she works as a freelance IT blogger for Haley Marketing Group in Williamsville, NY.

LinkedIn

 

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Jill Goodman

Founder, Jill Goodman Consulting

Jill Goodman is a fundraising and strategic direction professional with a diverse range of skills across the non-profit and educational sectors. With over 20 years of experience developing, executing, and growing core fundraising programs to forward the mission of numerous organizations, Jill has built a reputation for exceptional, solution-oriented results. Jill recently demonstrated measurable success by helping The GreenMount School, an independent school, quadruple its annual giving via donor identification and creative stewardship. Jill continues to help organizations harness the combination of strategy, creativity, planning, and compelling messaging that is essential to stand out in today’s competitive non-profit landscape.

Jill Goodman Consulting

LinkedIn

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Mike Hatfield

Director of Admissions, The Powhatan School

Mike Hatfield is the Director of Admissions at Powhatan School, a small PK-8 school tucked away in the beautiful Northern Shenandoah Valley of Virginia. Responsibilities include admissions, marketing, financial aid and is the varsity soccer coach. Before joining the leadership team at Powhatan he spent 7 years in college admission and 5 years in alumni affairs and development. He is a member of AISAP and SSATB. Past memberships include CASE, NACAC, SACRAO and VACRAO.

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Simon Hepburn

Founder, Marketing Advice for Schools

After graduating from Merton College, Oxford University, Simon Hepburn spent 10 years working in marketing in industry, commerce and consultancy. This included managing a GBP1.5m advertising budget for Reed at the age of 24, advising Vodafone on improving its image as an employer, and developing and managing a new practice in one of the UK's leading reputation management consultancies, Communications Management. During this time he achieved an MBA from Henley Management College with electives in Innovation and Relationship Marketing and an Advanced Certificate in Marketing from the Chartered Institute of Marketing.

He then retrained as a teacher at the Institute of Education, London and has spent the last 6 years working as a teacher and Head of Department in both state and private schools. In the schools he has worked in he has advised on a range of marketing activities and observed at first hand the marketing challenges faced by schools in a changing and challenging marketplace.

Simon is the author of 'An Introduction to Marketing for Schools' - available from Amazon by clicking here.

LinkedIn

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Stacy Jagodowski

Director of Marketing & Communications, Milken Community Schools

Stacy has worked in independent schools for more than 15 years, with experience in both communications and admission offices. She currently serves as the Director of Marketing & Communications at Milken Community Schools in Los Angeles, one of the largest private Jewish day schools in the country. Before coming to Milken, Stacy led an award-winning Strategic Marketing & Communications team at Cheshire Academy, honored for their Annual Fund Marketing Program (Silver Awards from CASE COE, CASE District 1), Magazine (GOLD inspirED Award), and Overall Team Development (Silver CASE COE). Stacy also writes about private school marketing and education for Blackbaud K12 and Thoughtco.com, among other organizations.  

Twitter      LinkedIn

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Andrea Jarrell

Principal, Andrea Jarrell & Associates

Andrea Jarrell has led brand, campaign, and recruitment message strategy for over 40 institutions including Bowdoin College, Bucknell University, Carnegie Mellon University, Columbia University, Dickinson College, The Hotchkiss School, Middlesex School, New York University (NYU), University of Pennsylvania, Phillips Exeter Academy, Swarthmore College, Stanford University, University of Delaware, Wesleyan University, Williams College and Yale University among other clients. She has been the primary message strategist for a dozen capital campaigns.

Her work marries marketing communications strategy with creative storytelling and has received numerous honors from the Council for Advancement and Support of Education (CASE) and Admissions Marketing Report, as well as being recognized by The Association of Boarding Schools (TABS). Her essays have appeared in The New York TimesThe Washington Post, The Christian Science Monitor, The Huffington Post and many other magazines and websites. She is a former CASE CURRENTS Magazine contributing editor, writing on branding, institutional image, integrated advancement programs, campaigns and fundraising, management, ethics, alumni/ae relations, and student recruitment. In addition, she has contributed chapters on brand storytelling and communication strategy for the NAIS Enrollment Management Handbook (2012) and The Handbook of Philanthropy at Independent Schools (2015) also published by  NAIS (National Association of Independent Schools).

Jarrell is the former director of public relations and communication for Scripps College of The Claremont Colleges, and, later, its director of development. She has worked in magazine and book publishing in New York City, public affairs in Los Angeles, and nonprofit media and government relations in Austin, Texas. Jarrell holds a B.A. in British and American Literature from Scripps College and an M.F.A. in Writing and Literature from Bennington College. She is a graduate of the New York University Publishing Program and a recipient of a Martin Dibner Writing Fellowship. She is a Los Angeles native who now lives in the Washington, D.C. metropolitan area.

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Andrea Lehman

Marketing Strategist, Writer & Editor

Andrea Lehman is a freelance marketing strategist, writer, and editor for independent schools and colleges as well as for travel guides. Author of Fodor’s Around Philadelphia with Kids, she previously was Editorial Director of the School Division (college and independent secondary school guides) for Peterson's Guides. She and her daughters are the proud products of terrific independent school educations.

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Lisa Leidy

Agency Principal, Squarespot Design

Lisa is agency principal at Square Spot Design, in Manchester, NH. Square Spot Design is a full-service boutique creative communications firm that works exclusively with mission-driven organizations in the education, health care and non-profit sectors. Square Spot understands the unique challenges, constraints and considerations that are of particular concern to these organizations. They offer the experience, expertise and talent of a big agency without the bureaucracy and overhead associated with a large firm. They are refreshingly attentive to each client regardless of the size of the job and proud of their reputation for delivering the highest quality of service.

Lisa also serves on the faculty of Southern New Hampshire University as an adjunct graphic design instructor. Her most recent speaking engagement was as a presenter at the SSATB (Secondary School Admission Test Board) 2015 Annual Conference in Las Vegas, NV.

Twitter

http://www.squarespotdesign.com/

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