So Who Are We?

Liza and Rob, circa 1973

Liza and Rob, circa 1973

We’re Liza Fisher Norman and Rob Norman, and our life work has been spent helping more than 100 fine private schools develop their brands and reach marketing and communications goals for enrollment and development. We believe that private schools change lives and create the kind of people we want in our communities.

As principals of Turnaround Marketing Communications, we noticed that many of our clients hit it out of the park when their brand was new, but a year or so later their focus was benched.

And we knew why.

Our school marketers were too busy putting out fires to think strategically, too busy keeping up with technology and trends that change with lightening speed, and often working alone. Really alone.

We wondered what could we do to help.

Enter InspirED. In a light bulb moment, we conceived InspirED School Marketers — a free, online professional development resource and community that provides inspiration, education and information to school marketers. It’s like going to a conference 24/7 and there when you need us. It’s the first of its kind and long overdue.

We are excited about InspirED and about helping as many school marketers as possible. So much so, we have stopped taking new clients at Turnaround to focus on InspirED. Our goal is to be your first stop when you need advice from your peers or business professionals, a tidbit of MarCom information, or a spark to move your school ahead strategically and with greater results.

We want to make your job easier. Join us.

Liza Fisher Norman
Master Electrician

Robert A. Norman
Best Boy

267.714.8860

 
Fantastic! Excited to *finally* have space with focused attention on the essential combination of marketing, communications, and admissions. More and more, these departments are cross-pollinating efforts and resources, so it’s wonderful to have that acknowledged.
— Director of Marketing and Communications

Apprentices