From the Turnaround website:

Turnaround Marketing Communications is an award-winning consulting firm with nearly three decades of experience in independent school branding and marketing for almost 100 institutions including K-12, K-8, 9-12, coed, single sex, boarding and day, as well as faith-based and non-sectarian schools. 

As principals of Turnaround, our goal is to make your school known for what it wants to be known for, help your school attract the qualified students you want, motivate the donors you need, and make connections with the alumnae/i you want to reach.

We know independent schools well and work diligently to understand your specific school. We look at every school with fresh eyes and assume nothing. Turnaround holds a mirror up for our clients and offers creative solutions to unique challenges. Our goal is to position your school in its best possible light—showcasing your strengths, elevating your image to both internal and external audiences, and the delivering results you need and want. 

Liza Fisher Norman
Robert A. Norman

Turnaround’s Services

• Brand Development

• Marketing Research and Analysis

• Brand Rollout

• Brand Stewardship

• On-going or Project-Based Consulting

• Message Testing

• Admissions Marketing

• Campaign Marketing 

• Communications Assessment

• Website Assessment

• Marketing Plan 

• Creative Oversight 

• Faculty, Staff, and Board Workshops on Marketing 

Deliverables (Partial List)

• Viewbooks and Search/Travel, Bump/Yield Pieces

• Capital Campaign Branding, Case Statements, etc.

• Annual Fund Appeals

• Annual Fund Reports/Reports of Gifts

• Magazines

• Graphic Identity/Logos

• Event Branding and Collaterals

• Signage/Banners

Client List

Abrams Hebrew Academy (PA)
Akiba Hebrew Academy (PA)
Beth Tfiloh Dahan Community School (MD)
Buckingham Friends School (PA)
Chapin School (NJ)
Cheshire Academy (CT)
Chestnut Hill Academy (PA)
Christ Episcopal School (MD)
Community School of Naples (FL)
Country Day School of the Sacred Heart (PA)
Eagle Hill School (MA)
Emma Willard School (NY)
Episcopal High School (VA)
Flint Hill School (VA)
Fort Worth Country Day School (TX)
Foxcroft School (VA)
Friends’ Central School (PA)
George School (PA)
Georgetown Visitation (PA)
Germantown Academy (PA)
Germantown Friends School (PA)
Girard College (PA)
Green Hedges School (VA)
Greene Street Friends School (PA)
Grey Nun Academy (PA)
Gulf Stream School (FL)
Gwynedd-Mercy Academy (PA)
Holy Ghost Preparatory School (PA)
Holy Innocents' Episcopal School (GA)
Lancaster Country Day School (PA)
Lower Canada College (Canada)
Malvern Preparatory School (PA)
McCallie School (TN)
Millbrook School (NY)
Miss Hall’s School (MA)
Montclair Kimberley Academy (NJ)
Montgomery School (PA)
Morristown-Beard School (NJ)
New Horizons Montessori School (PA)
Newark Academy (NJ)
Newtown Friends School (PA)
Notre Dame Preparatory School (MD)
Oak Knoll School of the Holy Child (NJ)
Oak Lane Day School (PA)
Oldfields School (MD)
Pembroke Hill School (MO)
Penn GSE School Leadership Program (PA)
Pennington School (NJ)
Perkiomen School (PA)
Princeton Day School (NJ)
Ridley College (Canada)
Rosemont School of the Holy Child (PA)
Saint Andrew’s School (FL)
Saint Basil Academy (PA)
Saint James School (MD)
Saint Stephens Episcopal School (FL)
Sandy Spring Friends School (MD)
Solebury School (PA)
Springside School (PA)
St. Barnabas Episcopal School (PA)
St. Gabriel’s Catholic School (TX)
St. Johns Country Day School (FL)
St. Mark’s Episcopal Day School (FL)
St. Michael’s Academy (TX)
Stone Ridge School of the Sacred Heart (MD)
Stuart Country Day School (NJ)
The Agnes Irwin School (PA)
The Baldwin School (PA)
The Congressional Schools of Virginia (VA)
The Forman School (MA)
The Gow School (NY)
The Haverford School (PA)
The John Cooper School (TX)
The Lamplighter School (TX)
The Lawrence School (OH)
The Masters School (NY)
The Orchard School (IN)
The Pen Ryn School (PA)
The Perkiomen School (PA)
The Pingry School (NJ)
The Waldorf School of Princeton (NJ)
Trinity-Pawling School (NY)
United Friends School (PA)
Villa Joseph Marie High School (PA)
Villa Victoria Academy (NJ)
Washington Episcopal School (MD)
Westtown School (PA)
William Penn Charter School (PA)
Wilmington Friends School (DE)
Woodlynde School (PA)