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  • InspirED Closes/
  • Brilliance Awards/
    • 2025 Brilliance Award Winners
    • Judges 2025
    • Previous BA Winners
    • By Example Case Studies
InspirED School Marketers

Brilliant Ideas and Brain Food for Private School Marketing

By Example

Case Studies of Intriguing Private School Marketing

InspirED School Marketers
  • InspirED Closes/
  • Brilliance Awards/
    • 2025 Brilliance Award Winners
    • Judges 2025
    • Previous BA Winners
    • By Example Case Studies

By Example

Case Studies of Brilliance Awards Winners and Other Intriguing School Marketing

 
Featured
How to Create An Award-Winning Magazine Design: The Bryn Mawr School
How to Create An Award-Winning Magazine Design: The Bryn Mawr School

Chosen because The Bryn Mawr School won Silver for Magazine Design (Enrollment 351 or More)in the 2025 Brilliance Awards. Bryn Mawr’s Senior Director of Communications, Deb Baum, told InspirED the backstory.

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How to Create Award-Winning In-House Photography: Upland Country Day School
How to Create Award-Winning In-House Photography: Upland Country Day School

Chosen because Upland Country Day School tied for Silver for Still Photography In-House in the 2025 Brilliance Awards. InspirED talked with Evan Lober, Director of Marketing Communications, about the work.

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How to Create An Award-Winning Viewbook: Cursive Content for Berkeley Preparatory School
How to Create An Award-Winning Viewbook: Cursive Content for Berkeley Preparatory School

Chosen because Cursive Content won Silver for Printed Viewbook/Prospectus (Enrollment 351 or More) for their client, Berkeley Preparatory School, in the 2024 Brilliance Awards. InspirED talked with Paula Tevnan, Director of Admissions at Berkeley Prep about the win.

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How to Create An Award-Winning Logo: Mission Minded for Holy Trinity High School
How to Create An Award-Winning Logo: Mission Minded for Holy Trinity High School

Chosen because Mission Minded won Silver for Logo for their client, Holy Trinity High School, in the 2024 Brilliance Awards. Zach Hochstadt, Founding Partner & Creative Director at Mission Minded, discussed the project.

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How to Create An Award-Winning Cover Design: Durham Academy
How to Create An Award-Winning Cover Design: Durham Academy

Chosen because Durham Academy won Silver for Magazine Cover Design (Enrollment 351 or More) in the 2024 Brilliance Awards. InspirED talked with Leslie King, Director of Marketing & Communications about the win.

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How to Create An Award-Winning Fun Video: Woodward Academy
How to Create An Award-Winning Fun Video: Woodward Academy

Chosen because Woodward Academy won Silver for Fun Video in the 2024 Brilliance Awards. Amy Zarriello Morris, Woodward’s Director of Strategic Marketing & Communications, shared how this video became an award-winner.

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How to Create An Award-Winning Cover Design: Woodward Academy
How to Create An Award-Winning Cover Design: Woodward Academy

Chosen because Woodward Academy won Gold for Magazine Cover Design in the 2023 Brilliance Awards. Steven Averett, Editorial & Creative Manager, Woodward Academy, told InspirED about the school’s win.

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How to Create An Award-Winning Logo: North Star Marketing for East Hill Christian School
How to Create An Award-Winning Logo: North Star Marketing for East Hill Christian School

Chosen because North Star Marketing won Silver for their client East Hill Christian School for Once and Done: Logo in the 2023 Brilliance Awards. Kyle Smith, North Star Marketing Designer, explained the project in depth.

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How to Create An Award-Winning Social Media Campaign: Marin Academy
How to Create An Award-Winning Social Media Campaign: Marin Academy

Chosen because Marin Academy won Bronze for Social Media Campaign in the 2023 Brilliance Awards. InspirED talked with Melissa Neal, Marin Academy’s Digital Media Manager to learn more about the win.

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How to Create Award-Winning Magazine Covers : The Peck School
How to Create Award-Winning Magazine Covers : The Peck School

Chosen because The Peck School won Silver for Magazine Cover Design in the 2023 Brilliance Awards. Heather Burchfield, Director of Strategic Communications & Marketing, talks with InspirED about how these covers became award-winners.

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How to Create an Award-Winning Website Redesign : Nanjing International School
How to Create an Award-Winning Website Redesign : Nanjing International School

Chosen because Nanjing International School won Gold for Website Homepage Redesign in the 2023 Brilliance Awards. Kyle Bueschlen, Head of Communications and Marketing, takes us through the process of redesigning the website.

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How To Create An Award-Winning Graphic Identity Redesign : North Star Marketing for Bradford Christian Academy
How To Create An Award-Winning Graphic Identity Redesign : North Star Marketing for Bradford Christian Academy

Chosen because North Star Marketing won Gold for their client, Bradford Christian Academy, for Graphic Identity Redesign in the 2022 Brilliance Awards. North Star Marketing’s CEO Andy Lynch explains how it was done.

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How To Create An Award-Winning Viewbook: Girls Preparatory School
How To Create An Award-Winning Viewbook: Girls Preparatory School

Chosen because Girls Preparatory School won Gold for Viewbook Overall in the 2022 Brilliance Awards. InspirED talked with Pamela Hammonds, Director of Communications and Marketing, to find out how they created this winner…in-house.

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How To Create An Award-Winning Fundraising Video Outsourced: Woodward Academy
How To Create An Award-Winning Fundraising Video Outsourced: Woodward Academy

Chosen because Woodward Academy won Silver for Fundraising Video Outsourced in the 2022 Brilliance Awards. InspirED talked with Naylene Felt, Director of Annual Giving; Jordan Haverly, Annual Giving Manager; and Marla Goncalves, Marketing & Engagement Director about the winning project.

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How To Create Award-Winning Still Photography In-House: Marin Academy
How To Create Award-Winning Still Photography In-House: Marin Academy

Chosen because Marin Academy won Gold for Still Photography In-House in the 2022 Brilliance Awards. Justine Clifford, Marin Academy Director of Marketing & Communications, and Melissa Neal, Visual Storyteller, explained what was behind it.

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How To Create An Award-Winning Website Redesign: Woodward Academy
How To Create An Award-Winning Website Redesign: Woodward Academy

Chosen because Woodward Academy won Silver for Website Homepage Redesign in the 2022 Brilliance Awards. Amy Zarriello Morris, Director of Strategic Marketing & Communications, told InspirED about the project.

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How To Create An Award-Winning Website Redesign: The Riviera Ridge School
How To Create An Award-Winning Website Redesign: The Riviera Ridge School

Chosen because The Riviera Ridge School won Bronze for Website Homepage Redesign in the 2022 Brilliance Awards. InspirED learns about the project from Jaime Nelson, M.A.E.D, Director of Marketing and Communications.

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How To Create An Award-Winning Enrollment Package: Mission Minded for Chatham Hall
How To Create An Award-Winning Enrollment Package: Mission Minded for Chatham Hall

Chosen because Mission Minded won Gold in the Printed Fundraising Appeal category for their client, Chatham Hall, in the 2021 Brilliance Awards Enrollment/Admissions Package category. Mission Minded told InspirED about their win.

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How To Create An Award-Winning Fundraising Appeal: Mission Minded for Hackley School
How To Create An Award-Winning Fundraising Appeal: Mission Minded for Hackley School

Chosen because Mission Minded won Silver for their client, Hackley School, in the 2021 Brilliance Awards Printed Fundraising Appeal category. Mission Minded shared how this piece became an award-winner.

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How To Create An Award-Winning Fundraising Appeal: Mission Minded for San Francisco University High School
How To Create An Award-Winning Fundraising Appeal: Mission Minded for San Francisco University High School

Chosen because Mission Minded won Gold for their client, San Francisco University High School, in the 2021 Brilliance Awards Printed Fundraising Appeal category. InspirED asked Mission Minded about the project.

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How To Create An Award-Winning Blog Post: Perkiomen School
How To Create An Award-Winning Blog Post: Perkiomen School

Chosen because the Perkiomen School won Gold for Single Blog Post in the 2021 Brilliance Awards. Bernadette Kovaleski tells InspirED the backstory on the College Counseling project.

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How To Create An Award-Winning [Anniversary] Magazine: Cardigan Mountain School
How To Create An Award-Winning [Anniversary] Magazine: Cardigan Mountain School

Chosen because the Cardigan Mountain School won Bronze for Magazine in the 2021 Brilliance Awards. Chris Adams, Director of Communications and Marketing at Cardigan Mountain told InspirED about the anniversary publication.

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How To Create An Award-Winning Annual Report: International School of Brussels
How To Create An Award-Winning Annual Report: International School of Brussels

Chosen because the International School of Brussels won Gold for Annual Report/Report of Gifts/ Donor Report in the 2021 Brilliance Awards. Lucia Yuki, Senior Admissions and Community Coordinator, ISB, tells the story of this award winner.

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How To Create An Award-Winning Fun Video: Pacific Hills Christian School
How To Create An Award-Winning Fun Video: Pacific Hills Christian School

Chosen because Pacific Hills Christian School won Silver for Fun Video in the 2021 Brilliance Awards. Videographer Fiona King tells the story of the story.

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How To Create An Award-Winning Website: Louise S. McGehee School
How To Create An Award-Winning Website: Louise S. McGehee School

Chosen because Louise S. McGehee School won Silver for Website in the 2021 Brilliance Awards. Kristen Martty Dry ‘79, Director of Communications, shares the backstory of this winning website.

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How To Create An Award-Winning Fundraising Video In-House: Sheboygan Christian School
How To Create An Award-Winning Fundraising Video In-House: Sheboygan Christian School

Chosen because Sheboygan Christian School won Silver for Fundraising Video In-House in the 2021 Brilliance Awards. InspirED talked with Rudi Gesch, Director of Marketing and Enrollment, about the win.

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How To Create An Award-Winning Admitted Student Welcome: CEH Design and The Webb School
How To Create An Award-Winning Admitted Student Welcome: CEH Design and The Webb School

Chosen because CEH Design won Gold for their client The Webb School for Admitted Student Welcome in the 2020 Brilliance Awards. InspirED talked with Carolyn Eisenman, Creative Director, CEH and Julie Harris, Director of Enrollment Management, The Webb School, about their win.

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How To Create An Award-Winning Admissions Package: Springside Chestnut Hill Academy
How To Create An Award-Winning Admissions Package: Springside Chestnut Hill Academy

Chosen because Springside Chestnut Hill Academy won Gold in the 2020 Brilliance Awards for Enrollment/Admissions Package. InspirED learned how this award-winner was developed from Deidra Lyngard, Director of Publications and Video.

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How To Create An Award-Winning Enrollment Video and Viewbook: Mission Minded for Curtis School
How To Create An Award-Winning Enrollment Video and Viewbook: Mission Minded for Curtis School

Chosen because Mission Minded won two 2020 Brilliance Awards for their client Curtis School — Silver for Enrollment Video, Outsourced and Bronze for Printed Viewbook/Prospectus. InspirED asked Mission Minded’s Partner and Creative Director, Rod Lemaire, more about the winning projects.

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How To Create Award-Winning Advertising: The Independence School
How To Create Award-Winning Advertising: The Independence School

Chosen because The independence School won Bronze in the 2020 Brilliance Awards for Paid Advertising. Independence’s Director of Marketing and Communications Claire Brechter tells InspirED why it is an award-winner.

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