The role of the Director of Marketing and Communications at a private school is challenging enough, but without some foundational elements in place, being successful might prove elusive.

Here are 9 signs that you need to have a talk with leadership about marketing.

Your head of school doesn't believe in marketing.
Your budget is cripplingly small.
You are constantly overworked.
You are woefully understaffed, especially compared to admissions and development.
You don't have a seat at the same table as admissions and development.
You don't have enough time or staff to use social media effectively.
You don't have buy-in from faculty.
All of the school's MarCom isn't centralized in your office.
You don't have a truly distinctive brand to work with.

What's your #10?

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Liza Fisher Norman

Master Electrician, InspirED School Marketers

Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they can find brilliant ideas and brain food to make their job easier and feel supported. InspirED School Marketers was born in 2013 to fill that void and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.

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Podcasts 1

WHY.os: Increased Communication, Connection, and Unification

With H. Watson Jordan Ed.D., Chief Resilience Officer, The Resilience Initiative

The Neuroscience of Storytelling for Private Schools

with Dr. Carrie Grimes, Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development.

Searching for a New Head of School? Hit "Strategic Pause" First

with Mike Connor and Thom Greenlaw, Connor Associates

How To Successfully Work With A Consultant For Your Private School [Podcast]

with Chris Pryor, President & Founder, The Gowan Group and Chris Pryor, Founder & Principal, Lead Team Partners

Private School Surveys Beyond the Net Promoter Score [Podcast]

with David Willows and Suzette Parlevliet, co-founders, [YELLOW CAR]

How to Find and Support Private School Leaders [Podcast]

with Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching & Consulting

The Power of Personas In Reaching Marketing Goals [Podcast]

with Deborah Janz, CEO & Consultant, IMPACT Marketing International, Inc.

Education in the Face of Barbarity and How You Can Help [Podcast]

This episode is not about school marketing. It’s about the Pechersk School International in Kyiv, Ukraine, and its incredible story as told by David Willows and Miles Latham.

Breaking The Brand Free of Silos [Podcast]

with Dr. Andrew T. Weller, Dean of Enrollment and Strategic Marketing, St. Stephens & St. Agnes School and Jonathan Downs, Headmaster, Millbrook School