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InspirED School Marketers

Brilliant Ideas and Brain Food for Private School Marketing

Blog

The Juice Blog delivers brilliant ideas and brain food to make your private school marketing job easier.

InspirED School Marketers
  • Inspiration/
    • 2025 Brilliance Awards
    • Previous BA Winners
    • By Example Case Studies
  • Education/
    • The Juice Blog
    • Podcast
  • Information/
    • 2024 U.S. Private School MarCom Survey Report
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September 12, 2025

10 Reasons to Enter the Brilliance Awards

September 12, 2025/ Liza Fisher Norman
10 Reasons to Enter the Brilliance Awards

Why should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.

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September 12, 2025/ Liza Fisher Norman/
Brand/Image/Community, Brilliance Awards, Career/Staff
NormanL, BA, A
October 30, 2024

A Marketing Audience You May Be Missing

October 30, 2024/ Peter Gow
A Marketing Audience You May Be Missing

Some private school marketing audiences are obvious, such as prospective families, alums, current families, etc. What about other schools? They are powerful co-marketers.

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October 30, 2024/ Peter Gow/
Brand/Image/Community, Career/Staff
gow, A
June 28, 2024

CMO: "It's Not One Job, It's at Least Three"

June 28, 2024/ Liza Fisher Norman
CMO: "It's Not One Job, It's at Least Three"

Seth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. This post resonated with me with regard to private school marketers.

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June 28, 2024/ Liza Fisher Norman/
Business/Budgets, Career/Staff
A
February 28, 2024

9 Signs You Need to Have a Talk with Your Head of School About Marketing

February 28, 2024/ Liza Fisher Norman
9 Signs You Need to Have a Talk with Your Head of School About Marketing

Ever feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.

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February 28, 2024/ Liza Fisher Norman/
Career/Staff, Business/Budgets
NormanL, A
October 17, 2022

Making Marketing Part of Faculty Contracts

October 17, 2022/ Liza Fisher Norman
Making Marketing Part of Faculty Contracts

Do your faculty members know that they're expected to be school marketers? Should it be part of their contract?

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October 17, 2022/ Liza Fisher Norman/
Career/Staff
NormanL, A
October 03, 2022

2022 InspirED Private School MarCom Survey Report

October 03, 2022/ Liza Fisher Norman
2022 InspirED Private School MarCom Survey Report

Make your job easier! Download the 2022 InspirED Private School MarCom Survey Report to find out how other schools are doing it, what you can do better, and where you are brilliant.

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October 03, 2022/ Liza Fisher Norman/
Business/Budgets, Career/Staff, InspirED MarCom Survey
A
July 25, 2022

Why School MarCom People Are Overworked

July 25, 2022/ Rob Norman
Why School MarCom People Are Overworked

As the depth and breadth of the work required of MarCom has grown, there has not been a commensurate growth in the financial commitment to the department. The result is that almost every director of MarCom we know is completely overwhelmed.

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July 25, 2022/ Rob Norman/
Career/Staff
NormanR, A
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InspirED School Marketers

InspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!

 

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