A Happy Parent Is Your Best Marketing Tool

A Happy Parent Is Your Best Marketing Tool

Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. When I say "happy," I don't mean a unicorns-and-rainbows kind of happy, but I do mean much more than simply satisfied.A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time. 

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First Time as a Marketer for a Private School? Start Here.

First Time as a Marketer for a Private School? Start Here.

We’d like to help you ramp up to private school marketing and culture quickly so that you can hit the ground running. You've probably taken is position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.

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Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

It’s the beginning of June and maybe, just maybe, you have some money left in your marketing budget. If you do and need to "use it or lose it" by June 30, here are some brilliant ideas to spend it on that were generated by school marketing experts.

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To Maximize Your Photo Shoot, Start With Strategy [Free Webinar Download]

To Maximize Your Photo Shoot, Start With Strategy [Free Webinar Download]

Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or lacked photos for the annual fund appeal coming up? Or captured the perfect cover for the magazine, but there's no room for the copy? This free webinar will help you get the photos you want and need.

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An Open Letter to Heads of School About Marketing & Communications

An Open Letter to Heads of School About Marketing & Communications

MarCom is barely treading water with existing staff at many schools because the channels have increased exponentially and the importance of this work has been magnified. Here’s where you, as head of school, can take steps that will benefit your school both immediately and in the future. Ask your MarCom director a few key questions...

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