First Time as a Marketer for a Private School? Start Here.

First Time as a Marketer for a Private School? Start Here.

We’d like to help you ramp up to private school marketing and culture quickly so that you can hit the ground running. You've probably taken is position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.

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A Happy Parent Is Your Best Marketing Tool

A Happy Parent Is Your Best Marketing Tool

Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. When I say "happy," I don't mean a unicorns-and-rainbows kind of happy, but I do mean much more than simply satisfied.A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time. 

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Meeting Marketing Deadlines Doesn't Make You Popular. It Makes You Good At Your Job.

Meeting Marketing Deadlines Doesn't Make You Popular. It Makes You Good At Your Job.

Missing deadlines not only disappoints leadership and colleagues, it can also have a deleterious effect on your marketing efforts, rippling through the school's enrollment and fundraising goals, brand image, and community trust. Not to mention your personal brand. What to do about it?

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