Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or lacked photos for the annual fund appeal coming up? Or captured the perfect cover for the magazine, but there's no room for the copy?
In a previous blog post, I explained how professional photography is expensive, but worth it. Now we want to help you make the most of the shoot by thinking strategically before the photographer comes to campus to maximize your investment.
This pre-recorded webinar is Part 1 of a 3-part series titled "Maximizing Your Relationship With A Professional Photographer." Part 2: Selecting the Right Photographer and Writing the RFP will be available at a later date. Part 3: How to Schedule a Photoshoot is available as a podcast.
For this webinar, End Use Drives Strategy, I sit down with Michael Branscom, a professional photographer and film-maker with decades of experience working with private schools. Michael and I give you a boatload of tips and tricks to save you time, money, and ensure that you get the photos you need and want — and only photos you need and want.
We take a deep dive into the questions you should be asking yourself about the "end use" of your images. As an example: How will I use them, where, and for what purpose? Do I need them to evoke emotion, excitement, nostalgia, or curiosity? Do I need them to make a donor want to give or a parent want to visit campus?
We’ll show you examples of photography for enrollment, development, magazines, social media, sports, events and more using Michael's images as well as those of other private school photographers. All the while, getting you thinking strategically for your next shoot.
Download the free webinar now, and leave questions or comments below. We'd love to hear from you.