Don't Delete Any Content From Your Website Until You Read This

Don't Delete Any Content From Your Website Until You Read This

In a fit of spring cleaning, you comb through your website and delete seven unnecessary pages from your website, and change the title and URL of another four pages. You feel so productive! Unfortunately, if you deleted or changed the URL of these pages without redirecting them or marking them as permanently deleted in Google, your website could be penalized by Google and create a negative user experience.

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How To Know What Your Audience Wants: Survey Them

How To Know What Your Audience Wants: Survey Them

A survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.

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