Lisa Leidy

Agency Principal, Squarespot Design

Lisa is agency principal at Square Spot Design, in Manchester, NH. Square Spot Design is a full-service boutique creative communications firm that works exclusively with mission-driven organizations in the education, health care and non-profit sectors. Square Spot understands the unique challenges, constraints and considerations that are of particular concern to these organizations. They offer the experience, expertise and talent of a big agency without the bureaucracy and overhead associated with a large firm. They are refreshingly attentive to each client regardless of the size of the job and proud of their reputation for delivering the highest quality of service.

Lisa also serves on the faculty of Southern New Hampshire University as an adjunct graphic design instructor. Her most recent speaking engagement was as a presenter at the SSATB (Secondary School Admission Test Board) 2015 Annual Conference in Las Vegas, NV.


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Hans Mundahl

Founder, Hans Mundahl & Associates

Hans Mundahl has been an educator since 1995 when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then Hans has taught in a variety of settings including as an Outward Bound instructor, classroom teacher, house parent, and academic tutor.

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Hans Mundahl & Associates

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Dr. Arnaud Prevot

Private School Marketing Specialist

Coming from a family of teachers, education has always been with me. I After high school, where I earned the French national degree called the baccalauréat, I attended the University of Dallas (U.D.) in Irving, TX. 

I graduated at 20 with a Bachelor of Arts (B.A.), and went on the College of Business and their Graduate School of Management where I began my studies in business. I obtained my Master of Business Administration (M.B.A), and for a final project, a group of us worked on creating a private Catholic school, attached to a parish in Coppell, TX. 

This was where I first associated the themes of business, marketing and the running of private and independent schools. 

After earning my M.Mgt. (where a team of us helped a fledgling online company), I accepted a position to teach in Washington State. I was hired as a language and business teacher at Forest Ridge School in Bellevue, WA. During that time, two peer-reviewed academic papers of mine were published in the Consortium Journal of Hospitality and Tourism.

When I started at Forest Ridge, I also began my doctoral studies at Argosy University in Seattle , which took me 5 years to finish. I studied under Dr. L. Charles Miller, a Yale educated economist. My dissertation, entitled Market Positioning of Twelve Urban and Suburban Independent Schools in Washington State, was well received. My academic interests focus on using the tools of the business to add efficiency to private schools. 

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Brendan Schneider

Social Media Expert for Schools at SchneiderB

Brendan Schneider is the Director of Admission and Financial Aid at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. He presents and consults on inbound marketing, branding, marketing technology, and social media at the regional and national levels. With his workshops, the blog, his Internet Marketing for Schools podcast, and over 48,000 tweets of insight over the last four years, he continues to advance the abilities of the independent school admission, communication and marketing professional. Brendan is also a Board of Director for the Association of Independent School Admission Professionals.

His work has been featured on the blogs at edSocialMedia, Social Media Today, Business2Community, Admissions Quest, the Association of Independent School Admission Professionals (AISAP).

He has spoken at numerous conferences including the AISAP Annual Institute, the SSATB Annual Conference, the National Association of Independent Schools (NAIS) Annual Conference, the New York State Association of Independent Schools (NYSAIS) Admission Directors Conference, the Independent Schools of Northern New England (ISANNE) Admission Directors Conference, the Association of Delaware Valley Schools (ADVIS) Admission Director Retreat, and the Association of Independent Michigan Schools (AIMS) Admission Directors Meeting.

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Ryan Smith

Photographer/Filmmaker, Ryan Smith

For me, visual communication has always been about exploration. It's about solving problems, whether it be creative or technical. It's about learning new ways of seeing and being able to share that vision with the world. 

My process is based on authenticity and creating comfortable environments where real interactions can happen. It's about enjoyment, about seeing people enjoy what I make, and about learning which lens each project or client require me to look through.

I am a creative thinker with a blue collar work ethic. I work hard and expect those around me to do the same, but I make sure we’re all having fun. I am patient, flexible and understanding and I know how to tell stories that relate to real people.

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Andrew T. Weller

Andrew T. Weller

Director of Admissions, Avenues New York

Andrew Weller is currently Director of Admissions for Avenues: The World School in Manhattan.  Prior to that he was Executive Director of Advancement at Ridley College in Canada and Director of Admissions at Chestnut Hill Academy.  He has also worked at Cheshire Academy and Marymount University.  Weller is a board member of the East Bay School for Boys, served on the inaugural Admissions Leadership Council of the Enrollment Management Association (formerly SSATB), and served four years on the planning committee of the TABS/NAIS Global Symposium.  He has B.S. from Alfred University (NY), M.S. from Marymount University (VA), and an Ed.D. from the University of Pennsylvania.  


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Chuck Will

Communications Advisor, Blogger, NEWSCI

As Director of Communications at Proctor Academy, Chuck managed the nation's first office to replace all print media with customized electronic push pages starting in 1998. In 1999, he launched the first educational blog, Chuck's Corner, which gained more than 75,000 annual unique visitors before his retirement in July, 2014. A prolific writer and photographer, Chuck has been a frequent speaker at national conferences, extolling the virtues of authentic communication and high-impact school branding. Chuck lives in Andover, New Hampshire, with his wife, Sarah.

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Liza Fisher Norman

Master Electrician, InspirED School Marketers

Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. In 1991, I founded Turnaround Marketing Communications, a branding and marketing firm that serves independent schools exclusively. After working with close to 100 schools, I realized that school marketers needed a marketing and communications community to call their own — a place where they can find brilliant ideas and brain food to take their school marketing to the next level and feel supported in their jobs. InspirED School Marketers was born in 2014 to fill that void and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.

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Rob Norman

Rob Norman

Best Boy, InspirED School Marketers

Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers by blogging, editing the Daily Jolt, and by podcasting with fascinating independent school movers and shakers. As InspirED's Best Boy — a term borrowed from theater, Rob's longtime passion — Rob loves to be out and about, meeting with school marketers, learning their needs, and helping them overcome challenges. Be sure to ask Rob about his golf game. 


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