InspirED: 10 Years of Brilliant Ideas
/When Rob and I had a lightbulb moment in 2013 that turned into InspirED, we knew we wanted to help private school marketers be the most brilliant you can be.
Read MoreWhen Rob and I had a lightbulb moment in 2013 that turned into InspirED, we knew we wanted to help private school marketers be the most brilliant you can be.
Read MoreMost graphic designers know their stuff. And while your input (you, the non-designer) is valuable, appreciated and necessary, you might not always be right. Here's how to build a great working relationship.
Read MoreYou can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.
Read MoreWhen we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.
Read MoreI've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
Read MoreHere are the 85 private school taglines as reported in the 2022 InspirED Private School MarCom Survey Report. Dig in!
Read MoreDo your faculty members know that they're expected to be school marketers? Should it be part of their contract?
Read MoreMake your job easier! Download the 2022 InspirED Private School MarCom Survey Report to find out how other schools are doing it, what you can do better, and where you are brilliant.
Read MoreArriving at a private school campus with a deep knowledge of the brand, culture and even personalities of the institution is a tremendous advantage.
Read More“There was still the same care and attention given to sourcing the content, but the flexibility of being able to build the report online was a very welcome change from what had gone before.”
Read MoreA few of our followers have asked this question. We’re happy to answer.
Read MoreAs the depth and breadth of the work required of MarCom has grown, there has not been a commensurate growth in the financial commitment to the department. The result is that almost every director of MarCom we know is completely overwhelmed.
Read MoreThe purpose of creating a compelling, informative, exciting Report of Gifts is not only to thank last year’s donors but also to motivate those to come this year. Let’s dig deeper.
Read MoreJoe Monzo of Monzo Media Productions has produced nine videos (and counting) full of brilliant ideas and brain food to help private school marketers learn about video production and how to work with a company that provides those services.
Read MoreHow do you handle mistakes at your private school? Is there a policy or ethos for mistake management?
Read MoreSometimes we all need outside help. Small shops need help all the time but generally can’t afford it. Larger shops need help when something is outside the staff’s skill set or available time. Let’s examine options.
Read MoreHave you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or photos for the annual fund appeal or magazine story? This free webinar will help you get the photos you want and need.
Read MoreI have an issue with taglines. It’s the way some private school marketers use them.
Read MoreA survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.
Read MoreOne of the questions we ask in the InspirED Private School MarCom Survey is: If your school has a tagline, what is it? Here are 83 of them from private schools worldwide.
Read MoreInspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!
Brilliant ideas and brain food for private school marketing worldwide. Home of the Brilliance Awards. We make your job easier. Contact us.