Liza Fisher Norman

A survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.

When we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.

You can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.

Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.

We’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.

Ever feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.

Your school works hard to have a beautifu campus — from the stellar maintenance crew to the student to picks up a stray piece of paper on the floor. It's time to let your campus work for your school by raising interest and word-of-mouth as well as funds.

Most graphic designers know their stuff.  And while your input (you, the non-designer) is valuable, appreciated and necessary, you might not always be right. Here's how to build a great working relationship.

Do your faculty members know that they're expected to be school marketers? Should it be part of their contract?

Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or photos for the annual fund appeal or magazine story? This free webinar will help you get the photos you want and need.