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InspirED School Marketers

Brilliant Ideas and Brain Food for Private School Marketing

Blog

The Juice Blog delivers brilliant ideas and brain food to make your private school marketing job easier.

InspirED School Marketers
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    • 2025 Brilliance Awards
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    • By Example Case Studies
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September 12, 2025

10 Reasons to Enter the Brilliance Awards

September 12, 2025/ Liza Fisher Norman
10 Reasons to Enter the Brilliance Awards

Why should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.

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September 12, 2025/ Liza Fisher Norman/
Brand/Image/Community, Brilliance Awards, Career/Staff
NormanL, BA, A
September 04, 2025

Finalsite Sponsors the 2025 Brilliance Awards

September 04, 2025/ InspirED School Marketers
Finalsite Sponsors the 2025 Brilliance Awards

Finalsite sponsors the 2025 Brilliance Awards.

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September 04, 2025/ InspirED School Marketers/
September 04, 2025

2025 Brilliance Awards Are Open

September 04, 2025/ InspirED School Marketers
2025 Brilliance Awards Are Open

Enter the 2025 Brilliance Awards!

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September 04, 2025/ InspirED School Marketers/
August 19, 2025

Consultant Interviews Go Both Ways

August 19, 2025/ Liza Fisher Norman
Consultant Interviews Go Both Ways

Did you know that when you’re interviewing a consultant, they are interviewing you as well?

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August 19, 2025/ Liza Fisher Norman/
April 24, 2025

Private School Taglines (2025 Update)

April 24, 2025/ Liza Fisher Norman
Private School Taglines (2025 Update)

In the InspirED 2024 U.S. Private School MarCom Survey, we asked, “If your school has a tagline, what is it?” The 73 responses are listed below. Which ones resonate with you?

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April 24, 2025/ Liza Fisher Norman/
InspirED MarCom Survey
A
March 31, 2025

Taking Or Making A Photograph

March 31, 2025/ Tom Kates
Taking Or Making A Photograph

When might it make sense to take a full documentary approach, and when might it be better to make a photo come together actively?

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March 31, 2025/ Tom Kates/
InspirED MarCom Survey
A
March 15, 2025

2024 U.S. Private School MarCom Report Lands

March 15, 2025/ InspirED School Marketers
2024 U.S. Private School MarCom Report Lands

Your U.S. peers (and you?) took the Survey. What do you want to know?

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March 15, 2025/ InspirED School Marketers/
InspirED MarCom Survey
A
January 25, 2025

Top 5 SparkCast Episodes of 2024

January 25, 2025/ InspirED School Marketers
Top 5 SparkCast Episodes of 2024

The InspirED SparkCast Podcast is a power-packed resource for private school marketers. Here are your top 5 episodes for 2024.

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January 25, 2025/ InspirED School Marketers/
Podcast
A
January 18, 2025

What The Brilliance Awards Judges Are Saying

January 18, 2025/ InspirED School Marketers
What The Brilliance Awards Judges Are Saying

When the Brilliance Awards wrap up, we ask the judges, “What do you like best about serving as a judge?” Here are some of their answers.

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January 18, 2025/ InspirED School Marketers/
Brilliance Awards
A
December 21, 2024

Observations from a Brilliance Awards Judge

December 21, 2024/ Angela Brown

[Being a Brilliance Awards judge] is truly one of my favorite ways to give back to our industry, and without giving away my category, I want to share a few observations that got my brain buzzing.

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December 21, 2024/ Angela Brown/
Brilliance Awards
A, Brown
October 30, 2024

A Marketing Audience You May Be Missing

October 30, 2024/ Peter Gow
A Marketing Audience You May Be Missing

Some private school marketing audiences are obvious, such as prospective families, alums, current families, etc. What about other schools? They are powerful co-marketers.

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October 30, 2024/ Peter Gow/
Brand/Image/Community, Career/Staff
gow, A
October 09, 2024

2024 Brilliance Awards Judges Club Members

October 09, 2024/ Liza Fisher Norman
2024 Brilliance Awards Judges Club Members

Meet the 2024 Brilliance Awards judges who have served our niche industry for five or more years. They are brilliant!

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October 09, 2024/ Liza Fisher Norman/
Brilliance Awards
A
September 29, 2024

[Yellow Car] Spotlight: Rob Norman

September 29, 2024/ InspirED School Marketers
[Yellow Car] Spotlight: Rob Norman

InspirED’s Best Boy, Rob Norman, was recently featured on the premiere of a new segment for [YELLOW CAR] called “Spotlight.”

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September 29, 2024/ InspirED School Marketers/
Brilliance Awards, News
A
September 26, 2024

How to Use Your Graphic Identity to Boost Your School's Brand

September 26, 2024/ Liza Fisher Norman
How to Use Your Graphic Identity to Boost Your School's Brand

This video, “[Yellow Car] Inspiration Workshop: The Experience of Graphic Design with David Low,” held my attention from start to finish, and, if you like graphic design talk, this is for you.

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September 26, 2024/ Liza Fisher Norman/
Brand/Image/Community, Design/Print/Magazine
A
September 13, 2024

Digistorm Sponsors 2024 Brilliance Awards

September 13, 2024/ InspirED School Marketers
Digistorm Sponsors 2024 Brilliance Awards

For a fourth year in a row, Digistorm is the sponsor of the Brilliance Awards.

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September 13, 2024/ InspirED School Marketers/
Brilliance Awards
A
September 12, 2024

Heights Philadelphia Beneficiary of Brilliance Awards

September 12, 2024/ InspirED School Marketers
Heights Philadelphia Beneficiary of Brilliance Awards

InspirED School Marketers is honored to name Heights Philadelphia as the beneficiary of the 2024 Brilliance Awards again this year.

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September 12, 2024/ InspirED School Marketers/
Brilliance Awards
A
September 12, 2024

Professional Photography is Expensive — and It’s Worth It: Part 2

September 12, 2024/ Liza Fisher Norman
Professional Photography is Expensive — and It’s Worth It: Part 2

When we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.

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September 12, 2024/ Liza Fisher Norman/
Photography/Video, Business/Budgets
NormanL, A
September 12, 2024

Professional Photography is Expensive — and It’s Worth It: Part 1

September 12, 2024/ Liza Fisher Norman
Professional Photography is Expensive — and It’s Worth It: Part 1

You can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.

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September 12, 2024/ Liza Fisher Norman/
Photography/Video, Business/Budgets
NormanL, A
September 09, 2024

Capturing The Fall For Stunning School Photography

September 09, 2024/ Michael Branscom
Capturing The Fall For Stunning School Photography

There’s something classic about images of fall on campus. There’s a lot to getting the timing right to capture that narrow window when the sparkle of fiery reds and oranges weave into the landscape of pathways, students, and buildings, creating soft, painterly backgrounds.

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September 09, 2024/ Michael Branscom/
Photography/Video
A
July 30, 2024

Thank you, Finalsite, 2024 Survey Sponsor

July 30, 2024/ InspirED School Marketers
Thank you, Finalsite, 2024 Survey Sponsor

High five to the 2024 U.S. Private School MarCom Survey and Report sponsor, Finalsite.

Read More
July 30, 2024/ InspirED School Marketers/
InspirED MarCom Survey
A
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InspirED School Marketers

InspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!

 

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