Before You Drone, Consider This …

Before You Drone, Consider This …

No person, staffer, student, freelance photographer, friend of the head-of-school, or distant relative of the governor may fly a drone for any commercial purpose without a certificate! And any image or video footage that can be construed as “benefiting” the institution is regarded by the FAA as commercial.

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Brand Camp: An Internal Engagement Strategy

Brand Camp: An Internal Engagement Strategy

Consider hosting a "Brand Camp" for faculty and admin that dissects the school’s brand and provide basic training on topics such as logo usage, font families and how to promote the school on social media. Friendly competitions and “fun facts” help to empower participants and create a memorable experience that generates buzz. Here's how Ridley College does it.

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An Open Letter to Heads of School About Marketing & Communications

An Open Letter to Heads of School About Marketing & Communications

MarCom is barely treading water with existing staff at many schools because the channels have increased exponentially and the importance of this work has been magnified. Here’s where you, as head of school, can take steps that will benefit your school both immediately and in the future. Ask your MarCom director a few key questions...

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