A Happy Parent Is Your Best Marketing Tool

A Happy Parent Is Your Best Marketing Tool

Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. When I say "happy," I don't mean a unicorns-and-rainbows kind of happy, but I do mean much more than simply satisfied.A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time. 

Read More

To Maximize Your Photo Shoot, Start With Strategy [Webinar]

To Maximize Your Photo Shoot, Start With Strategy [Webinar]

Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or lacked photos for the annual fund appeal coming up? Or captured the perfect cover for the magazine, but there's no room for the copy? This free webinar will help you get the photos you want and need.

Read More

History Between the Covers

History Between the Covers

School history books are a gift that the current generation leaves for the next, providing an anchor of the human effort that sustained the school as a touchstone for future endeavors. We hope this post will help you navigate the process of creating a school history book that does honor to your school and all the people who created and sustained it.

Read More

Before You Drone, Consider This …

Before You Drone, Consider This …

No person, staffer, student, freelance photographer, friend of the head-of-school, or distant relative of the governor may fly a drone for any commercial purpose without a certificate! And any image or video footage that can be construed as “benefiting” the institution is regarded by the FAA as commercial.

Read More