The Science of Persuasion in Private School Admissions

The Science of Persuasion in Private School Admissions

The science of persuasion is all about sharing the most complete information to interested parties and nudging them towards an ethical direction. Since the 1970's extensive research has been conducted in this field. The most prominent researcher is Dr. Robert Cialdini, who published a book called Influence in 1984 on this topic. Can the influence and persuasion be used in private school admissions?

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The Power of the Business Office in School Marketing

The Power of the Business Office in School Marketing

Business officers influence strategy, and they have strengths which are in line with what marketing needs: institutional and environmental financial research, a financial understanding regarding affordability, a unique view on school tuition along with longitudinal trends on enrollment, and providing the quantitative information for marketing efforts.

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