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InspirED School Marketers

By Example 1

InspirED School Marketers
  • Awards/
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February 04, 2019

How To Create An Award-Winning Advertising Campaign: Crescent School

February 04, 2019/ Liza Fisher Norman
How To Create An Award-Winning Advertising Campaign: Crescent School

Chosen because Crescent School won Silver in the 2018 InspirED Brilliance Awards for Advertising. Leigh Bowser, Crescent School’s Marketing and Communications Specialist, told InspirED the story behind this winning campaign.

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February 04, 2019/ Liza Fisher Norman/
By Example
normanL, B
January 31, 2019

How To Create An Award-Winning Enrollment Video: Eastern Christian School

January 31, 2019/ Liza Fisher Norman
How To Create An Award-Winning Enrollment Video: Eastern Christian School

Chosen because the Eastern Christian School won Bronze for Enrollment Video, In-House in the 2018 InspirED Brilliance Awards. Rudi Gesch, Director of Marketing and Enrollment Management, explained the project to InspirED.

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January 31, 2019/ Liza Fisher Norman/
By Example
normanL, B
January 23, 2019

How To Create An Award-Winning Website In-House: Australian Christian College

January 23, 2019/ Liza Fisher Norman
How To Create An Award-Winning Website In-House: Australian Christian College

Chosen because the Australian Christian College - Marsden Park won Gold for Website Homepage, In-House in the 2018 InspirED Brilliance Awards. InspirED interviewed the school’s Group Marketing Manager, David Garden, to learn the story behind this award-winner.

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January 23, 2019/ Liza Fisher Norman/
By Example
normanL, B
November 28, 2018

Why George School Moved Its Annual Report Online. Only Online.

November 28, 2018/ Andrea Lehman
Why George School Moved Its Annual Report Online. Only Online.

Chosen because many schools wrestle with how much energy and expense should be allocated to developing the annual report and they should be distributed. George School figured out what worked for them, and saved money in the process.

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November 28, 2018/ Andrea Lehman/
By Example
Lehman, B
July 26, 2018

How To Create An Award-Winning Enrollment Package: Miss Porter's School

July 26, 2018/ Liza Fisher Norman
How To Create An Award-Winning Enrollment Package: Miss Porter's School

Chosen because the Miss Porter’s School won Gold for Enrollment Package in the 2017 InspirED Brilliance Awards. InspirED interviewed Carolyn Eiseman, Creative Director and Principal, CEH Design, the firm that developed the award-winning project for Miss Porter’s.

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July 26, 2018/ Liza Fisher Norman/
By Example
normanL, B
March 11, 2018

How To Create An Award-Winning School Logo: Chappaqua Friends

March 11, 2018/ Liza Fisher Norman
How To Create An Award-Winning School Logo: Chappaqua Friends

Chosen because the Chappaqua Friends Nursery School won Gold for School Logo in the 2017 InspirED Brilliance Awards. InspirED interviewed Cheryl Hoops, Founder and Head of Creative of HelloMethod, to learn about the process, the product, and the results. 

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March 11, 2018/ Liza Fisher Norman/
By Example, Brand/Image/Community, Website/SEO
2017BA, normanL, B
December 07, 2017

How To Conduct A "Brand Camp" For Internal Engagement

December 07, 2017/ Liza Fisher Norman
How To Conduct A "Brand Camp" For Internal Engagement

Chosen because Ridley College holds a unique "Brand Camp" for faculty and administrators that dissects the school’s brand and provides basic training on logo usage, font families and how to promote the school on social media. Here's how Ridley College does it.

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December 07, 2017/ Liza Fisher Norman/
Brand/Image/Community, Career/Staff, By Example
carisse, B
May 30, 2017

How To Create An Award-Winning Viewbook : Ravenscroft

May 30, 2017/ Liza Fisher Norman
How To Create An Award-Winning Viewbook : Ravenscroft

Chosen because the Ravenscroft viewbook won Silver in the 2016 Brilliance Awards. InspirED interviewed Jennifer Marchi, Ravenscroft’s Director of Marketing and Communications to reveal the goal, process,  product, and results.

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May 30, 2017/ Liza Fisher Norman/
By Example
normanL, 2016BA, B
May 08, 2017

How To Make Your School's Magazine Relevant and Read with a Survey : George School

May 08, 2017/ Liza Fisher Norman
How To Make Your School's Magazine Relevant and Read with a Survey : George School

Chosen because George School knows that learning who your magazine's readership is, how and why they consume it, and what content is relevant and interesting is critical to the magazine's success and the goals you establish for it. Here's how they did that and what they learned.

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May 08, 2017/ Liza Fisher Norman/
By Example
normanL, Design/Print/Magazine, B
March 31, 2017

How To Help Girls Open Parents' Minds About Boarding School : Kimball Union Academy

March 31, 2017/ Liza Fisher Norman
How To Help Girls Open Parents' Minds About Boarding School : Kimball Union Academy

Chosen because I stumbled upon this great find from Kimball Union Academy and wanted to share its brave, bold approach with you. Plus, there's an incredibly clever bonus KUA video you'll want to see as well.

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March 31, 2017/ Liza Fisher Norman/
By Example
normanL, B
March 18, 2017

How To Create An Award-Winning Viewbook : Presbyterian Day School

March 18, 2017/ Liza Fisher Norman
How To Create An Award-Winning Viewbook : Presbyterian Day School

Chosen because Presbyterian Day School won the Gold for Viewbook in the 2016 InspirED Brilliance Awards. InspirED interviewed Rachel Bishop, PDS' Director of Admission, to learn how it was done.

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March 18, 2017/ Liza Fisher Norman/
By Example
normanL, 2016BA, B
February 22, 2017

How To Get TV News Coverage for Your School in a Major Market : Chapel Hill-Chauncy Hall

February 22, 2017/ Liza Fisher Norman
How To Get TV News Coverage for Your School in a Major Market : Chapel Hill-Chauncy Hall

Chosen because we get really charged up when one of you lets us know we have made an impact on your school. Such is the story of Chapel Hill-Chauncy Hall School in Boston.

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February 22, 2017/ Liza Fisher Norman/
By Example
normanL, brand/image/community, B
February 03, 2017

How To Create An Award-Winning Enrollment Video : Drew School

February 03, 2017/ Liza Fisher Norman
How To Create An Award-Winning Enrollment Video : Drew School

Chosen because Mission Minded won the Gold for Enrollment Video in the 2016 InspirED Brilliance Awards. InspirED interviewed the video's creators to learn about the "special sauce." 

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February 03, 2017/ Liza Fisher Norman/
By Example
normanL, enrollment marketing, 2016BA, B
July 15, 2016

How to Make the Leap to an Interactive Viewbook : Newark Academy

July 15, 2016/ Andrea Lehman
How to Make the Leap to an Interactive Viewbook : Newark Academy

Chosen because Newark Academy answered the classic enrollment marketing question, “Do we print another viewbook?” with the answer “No” and developed an interactive viewbook instead.

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July 15, 2016/ Andrea Lehman/
By Example
Lehman, B
July 15, 2016

How to Make a Viral Video (Step 1 - Lose a Competition) : Durham Academy

July 15, 2016/ Liza Fisher Norman
How to Make a Viral Video (Step 1 - Lose a Competition) : Durham Academy

Chosen because Durham Academy's XIV Hours a cappella group performed this piece at a national competition — and lost. So the school helped XIV Hours create an awesome, courageous video, turning lemons into gallons of lemonade, going viral in the process.

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July 15, 2016/ Liza Fisher Norman/
By Example
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July 15, 2016

How to Gain Twitter Feeders and Followers at the Same Time : Randolph School

July 15, 2016/ Liza Fisher Norman
How to Gain Twitter Feeders and Followers at the Same Time : Randolph School

Chosen because Randolph’s Twitter feed is populated with tons of tweets from faculty and we wondered, “How do they get that kind of participation?"

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July 15, 2016/ Liza Fisher Norman/
By Example
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July 15, 2016

How to Show Off Your Best Asset — Your Faculty : The Gow School

July 15, 2016/ Liza Fisher Norman
How to Show Off Your Best Asset — Your Faculty : The Gow School

Chosen because InspirED believes that faculty are under-marketed as one of the primary reasons a family should chose a school. The Gow School recognized this marketing opportunity, invested time and money to showcase one of their finest assets, and are delighted they did.

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July 15, 2016/ Liza Fisher Norman/
By Example
B
July 15, 2016

How to Create a Trustee Day That Hits It Out of the Park and Boosts Word-of-Mouth : St. Johns Country Day

July 15, 2016/ Liza Fisher Norman
 How to Create a Trustee Day That Hits It Out of the Park and Boosts Word-of-Mouth : St. Johns Country Day

Chosen because St. Johns Country Day School conceived of a new Trustee Day that got board members excited, energized and engaged and amplified the school's word-of-mouth in one day.

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July 15, 2016/ Liza Fisher Norman/
By Example
July 15, 2016

How to Bring Families to Your Door with a Blog that Benefits : Cheshire Academy

July 15, 2016/ Liza Fisher Norman
How to Bring Families to Your Door with a Blog that Benefits : Cheshire Academy

Chosen because Cheshire Academy developed a blog for prospective boarding school families that launched huge gains in views and linkbacks—beginning the conversion of inquiry to matriculant.

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July 15, 2016/ Liza Fisher Norman/
By Example
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June 12, 2016

How to Take a New Approach to Enrollment Marketing and Send Stats Soaring : Proctor Academy

June 12, 2016/ Liza Fisher Norman
How to Take a New Approach to Enrollment Marketing and Send Stats Soaring : Proctor Academy

Chosen because Proctor Academy saw significant increases in campus visits and applications in one year as a result of new thinking about enrollment marketing. They focused on creating structure and discipline in the nurturing phase of their marketing efforts.

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June 12, 2016/ Liza Fisher Norman/
By Example
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