FIREBRAND FOR EDUCATION FOR POUGHKEEPSIE DAY SCHOOL

Poughkeepsie, NY USA
Grades PK-12, Coed Day

SAMPLE JUDGES' COMMENTS

GOLD. Fantastic.

I love the play on their school name. Since it is an unusual name, I think this advertisement would help someone remember the school. I love the bright colors with the photographs. The content below the hook line was also original and to the point. I thought the length was ideal too.

Love the play on words, KEEP.

TEAM

Tiffany Hendryx, Creative Director

Edit Barry, Writer

Mary Campbell, Designer

LA JOLLA COUNTRY DAY SCHOOL

La Jolla, CA USA
Grades PS-12, Coed Day 

SAMPLE JUDGES' COMMENTS

So creative! Love the campaign logo - the entire design grabbed my attention immediately!

Some compelling images here, that are clearly show do not tell.

TEAM

Tiffany Tran, director of marketing and communications

Rachael Baxter, digital media and design coordinator

Jennifer Fogarty, communications content manager

Lauren Vajda, art director and designer

CRESCENT SCHOOL

Toronto, ON Canada
Grades 3-12, Boys Day 

SAMPLE JUDGES' COMMENTS

I love how the messaging with each image is so strongly associated with their mission, "Men of character from boys of promise." I truly believe that character is important to this school and they look at how to develop it in many areas.

TEAM

Lynda Torneck, Director of Marketing and Communications, Crescent School

Betty-Ann Armstrong, Webmaster & Graphic Designer, Crescent School

Leigh Bowser, Marketing & Communications Specialist, Crescent School

Gayle Akler, President, Sparkplug Marketing & Communications

Stuart Solway, Chief Creative Officer, Sparkplug Marketing & Communications

AFFIXXIUS FILMS FOR EAGLE HILL SCHOOL

Hardwick, MA USA
Grades 8-12, Coed Boarding

SAMPLE JUDGES' COMMENTS

Wow! I watched this a few times and each time I got choked up. What a great hook at the beginning and then the tie to the ending is so powerful. I think this school knows their target audience and how to offer a way to make them feel empowered.

My daughter has learning challenges — this resonated with me as a parent. Loved the compelling "voices" in the beginning. So heartbreaking and then the tone completely changes. Love it!

TEAM

James Cookson, Director

Miles Latham, Managing Partner

Taralyn Cox, Brand Consultant

Liam Wadd, Producer

Dan Eastgate, Director of Photography

Matthew Sefton, Director of Photography

Pete Black, Post-Production