An app has been developed (prior to me starting) and it’s been handed to me to get to market. So I’m looking for expertise and insight re how to launch it to parents, students, and teachers.
Read MoreHow you would recommend we measure what I'd call impressions for lack of a better term, i.e. how our various marketing investments generate a measurable impact on current and prospective families?
Read More…We are not seeing the leads and inquiries coming in. Should we pivot and focus on a direct mail strategy? Advertising in newspapers, magazines, etc? Or is this just a sign of the times? Are leads down across the board?
Read MoreWe have a staff member who is a Finalsite expert, but time constraints does not allow us to do all that we need. Is there a recommended firm who could take over many of the tasks on our backend? Specifically inbound marketing to email campaigns.
Read MoreJokingly I ask: Is this even possible?
Seriously: I am asking for expertise on how to authentically and genuinely build bridges and develop relationships with faculty…There is an overall sense that the moral compass and ethics are different between the two groups because the faculty focus is in education and the staff is focused on revenue…
Read MoreWhat are the standards for a school's Facebook / Insti pages? Does the school have 1 primary page with department groups? Or do schools tend to have a Page for each school department, i.e. Athletics, Arts, Etc?
Read MoreDo you have any sources other than Google Help Documents to explain a good way to accurately combine all of a school's Google presence sites (Google My Business, Ad Words, YouTube, Google Classroom, etc.) - especially from a Google Ad Manager profile W/ multiple Google accounts? Previous managers and administrators started some of these Google products in separate accounts that we're trying to combine.
Read MoreFor the zillionth time, I've emerged from an in-depth seminar on how to build audience and engagement and address topics of interest to our constituents, only to face a mighty argument with decision-makers above me as to the effectiveness and cost-benefits of doing this type of work. I think they personally think marketing efforts (while required is a waste of time)…
Read MoreIn the absence of holding the formal Open Days, we have decided to host an online virtual Open Day. So far I have made a 5-minute video which will be followed by the Heads Intro.... does anyone have more creative ideas of what else to focus on at an online Open House besides the usual Q&A section?
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