2018 INBOUND WINNERS
Category No. 25: Social Media Campaign
AFFIXXIUS FILMS FOR CHRIST SCHOOL
Asheville, NC USA
Grades 8-12, Boys Boarding and Day
SAMPLE JUDGES' COMMENTS
This video has to be one of the finest examples of school marketing I have seen. Original and creative, it depicts all aspects of the school in an engaging and modern way, challenging perceptions of a religious school and demonstrating the place this kind of institution can play in today's modern society.
I remember clearly seeing this already on social media which shows how widely the campaign reached! Lots of clear messages and well shot and acted.
TEAM
Dave Whayman, Creative Director
Miles Latham, Managing Partner
Taralyn Cox, Brand Consultant
Billy King, Senior Producer
Matthew Sefton, Director of Photography
Pete Black, Post Production
MCCALLIE SCHOOL
Chattanooga, TN USA
Grades 6-12, Boys Boarding and Day
SAMPLE JUDGES' COMMENTS
Wonderful! Love this!
Powerful stories that made me want to give!
Thought provoking and beautifully filmed the videos capture the essence of the school and the important human stories which play a part in the school's success.
TEAM
Jay Mayfield, Director of Communications and Marketing
Deanna Luna, Advancement Communications Manager
Jim Tanner, Deputy Director of Communications and Marketing
Amy Walters, Assistant Director of Communications and Marketing
Brandan Roberts, Assistant Director of Communications and Marketing
AFFIXXIUS FILMS FOR RUGBY SCHOOL
Rugby, Warwickshire, England
Ages 13-18, Coed Boarding and Day
SAMPLE JUDGES' COMMENTS
This video is fantastic!
An excellent video with a clear message and strong social media impact.
Great job telling the story of a school that does many things well and expects that from their students.
TEAM
Dave Whayman, Creative Director
Miles Latham, Managing Partner
Taralyn Cox, Brand Consultant
Billy King, Senior Producer
Matthew Sefton, Director of Photography
Pete Black, Post Production/VFX
Category No. 26: Single Blog Post
AVON OLD FARMS
Avon, CT USA
Grades 9-PG, Boys Boarding and Day
CLICK TO OPEN
SAMPLE JUDGES' COMMENTS
This is a timely and important post on the importance of SEL for today's students, especially young men. It is an extremely well-written and convincing piece that shows AOF's commitment to the social emotional needs of future leaders using student vignettes that are diverse and interesting. Well done!
Well-written argument for single-gender education and timely. Nice use of hyperlinks to push additional content.
Outstanding handling of the topic. Very persuasive!
TEAM
Kristen Kerwin, Associate Director of Marketing and Communications
POWHATAN SCHOOL
Boyce, VA USA
Grades PK-8, Coed Day
CLICK TO OPEN
SAMPLE JUDGES' COMMENTS
I wouldn't change a thing about this exceptionally persuasive AND multi-purpose piece! The well-edited and mostly short videos perfectly illustrate Powhatan's commitment to teaching the 5 C's in an authentic and relatable way. I can see these videos being used in a multitude of ways on social media, web pages, etc...This piece is why Mike Hatfield is a leader in his field and the school marketer we all aspire to be.
Kudos for using videos of varied student activities to demonstrate how the 5 C's are manifested at the school. Though this doesn't break new ground, it does make for an appealing glimpse of the school.
TEAM
Mike Hatfield, Director of Admissions
GERMANTOWN FRIENDS SCHOOL
Philadelphia, PA USA
Grades K-12, Coed Day
CLICK TO OPEN
SAMPLE JUDGES' COMMENTS
This is a well written and persuasive post on a focused topic. Although it certainly provides a well-reasoned argument for the school's program, it is not an empty pat on the back. It is genuine, thoughtful, well developed, and informative and reflects well on the quality of the school and its head.
This is a great point that I see made fairly often, especially by liberal arts colleges, and which it's nice to see in the independent school sphere.
Great argument making the case for a Classical education!
TEAM
Dana Weeks, Head of School
Michelle Sonsino, Communications and Media Relations Specialist
Category No. 27: Holiday Video
ROWLAND HALL
Salt Lake City, UT USA
Age 2-Grade 12, Coed Day
SAMPLE JUDGES' COMMENTS
Solid gold winner! What a great idea for a video!
This video wins for originality! Loved that RH chose a non-traditional holiday (Valentine’s as opposed to Christmas or New Year’s), the couples were hilarious and very comfortable on film. As a school that has quite a few couples as current parents and faculty, I may have to "borrow" this for 2019.
What a fun way to showcase an endearing part of a school's history! I'll admit that I groaned when I saw that the video was six minutes long, but I watched to the very end because the stories of each couple were engaging and they revealed a lighter, more personal side of the school.
So original — I smiled all the way through it! High production values with great editing. Very well done!
A really funny, refreshing piece to celebrate alumni romances through 150 years of Rowland Hall.
TEAM
Stephanie Orfanakis, Director of Marketing and Communications
Mary Anne Wetzel, Director of Events
Hilary Gibbons, Director of Alumni Relations
Christopher and Alex Lee, alumni brothers,TWIG Media Lab
MCCALLIE SCHOOL
Chattanooga, TN USA
Grades 6-12, Boys Boarding and Day
SAMPLE JUDGES' COMMENTS
An absolutely stunning video featuring extraordinary artistic and musical talent of McCallie students. I love the "reveal" at the end to see that the painter had been painting "Merry Christmas." This felt original, emotional, peaceful, and full of holiday spirit. Nailed it.
This holiday video from McCallie took my breath away. I loved that it featured both visual and performing arts students. The videography made the relatively simple concept incredibly compelling. The video left me feeling impressed with the school and warmly anticipating upcoming holidays.
10+++ for video, editing, and sound! Stunningly beautiful video footage and sound. I wish I could create something this polished! The beauty of the voices and artwork really took my breath away.
Beautiful lighting and editing, and watching the painter was mesmerizing!
TEAM
Brandan Roberts, Assistant Director of Communications and Marketing
CONGRESSIONAL SCHOOL
Falls Church, VA USA
Grades PS-8, Coed Day
SAMPLE JUDGES' COMMENTS
A great way to showcase school achievements from the year. From what Congressional decided to feature in this video, I understood the school priorities and recent improvements. Also a nice way to recognize a significant donor. Nice voiceover and videos/photos from throughout the school year.
The Congressional School is clearly in a period of growth! Their holiday video really did double duty for them - it instilled a sense of immense pride at all the school advancements, while offering succinct talking points for their community to share with others. Well done!
"Top Ten" videos are nothing new but not only is this one informative and fun, it is a spectacular and sincere stewardship piece! BRAVO Congressional School! This is totally "steal-worthy!"
TEAM
Chris Pryor, Assistant Head of Advancement
Alyce Penn, Director of Communications
Ru Buttner, Digital Media Specialist
