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CATEGORY NO. 29: ANY HIGH IMPACT MARCOM EFFORT EXECUTED BY SMALL SCHOOL

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JOHN GALAYDA FOR
THE ACORN SCHOOL

New York, NY • PreSchool, Coed Day

SAMPLE JUDGES' COMMENTS

This is one of the strongest entries I've judged overall. I applaud Acorn for providing the judges with an additional PDF describing the Scope of Work, screenshots of the website before/after, and proven results. The School was given a 10 in Effectiveness after I saw the 60% increase in applicants since rebranding. Congratulations to the Marketing Department for supporting the Admissions Department and contributing to the prosperity of the entire School. Acorn — I can't wait to see what you submit next year.

The initial visual impact of this new site and brand is beautiful and appropriate to the school's mission and market.

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SILVER

HELLOMETHOD FOR
CHAPPAQUA FRIENDS NURSERY SCHOOL

Chappaqua, NY • Ages 2 - 5, Coed Day

SAMPLE JUDGES' COMMENTS

Fantastic website design! Responsive, direct, easy to find information, strong call to actions, updated, on-trend.

Clean design, lovely font use, and great photography. Nice messaging.

Homepage is beautiful and refreshing...and sends a nice image to prospective parents.

BRONZE

FRIENDS SCHOOL MULLICA HILL

Mullica Hill, NJ • PreK - Grade 8, Coed Day

SAMPLE JUDGES' COMMENTS

This is a beautiful video. I love the tight shots, the range of what you were able to include in a short (but maybe still slightly long) video, the inclusiveness your school clearly values and prioritizes showing, and even the way that you introduce your unconventional teacher titles.

Strong call-to-actions, multiple perspectives, beautifully put together.