As InspirED's electrical foreman, Rob Norman makes sure all the wires are connected, internally and externally. Just as he did when he and wife Liza ran their branding, marketing, and design firm, Rob handles not only client relationships, but also production and administration—the business end. Any members who have questions about their school’s or company’s information on the site, Rob is the guy to contact.

Rob also shares his 25 years of independent school marketing experience by blogging and podcasting interviews with fascinating movers and shakers. As Best Boy, a term borrowed from theater, Rob's longtime avocation and passion, he is InspirED's foil, working with Liza to develop and refine ideas and inspirations.

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Rob on InspirED: Podcast Host

Podcasts 1

InspirED School Marketers

WHY.os: Increased Communication, Connection, and Unification

InspirED School Marketers

With H. Watson Jordan Ed.D., Chief Resilience Officer, The Resilience Initiative

InspirED School Marketers

Marketing Lessons from the Niche Parent Survey

InspirED School Marketers

With Angela Brown, Manager, B2B Brand Strategy, Niche

InspirED School Marketers

The Neuroscience of Storytelling for Private Schools

InspirED School Marketers

with Dr. Carrie Grimes, Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development.

InspirED School Marketers

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Searching for a New Head of School? Hit "Strategic Pause" First

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with Mike Connor and Thom Greenlaw, Connor Associates

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How To Successfully Work With A Consultant For Your Private School [Podcast]

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with Chris Pryor, President & Founder, The Gowan Group and Chris Pryor, Founder & Principal, Lead Team Partners

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Private School Surveys Beyond the Net Promoter Score [Podcast]

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with David Willows and Suzette Parlevliet, co-founders, [YELLOW CAR]

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How to Find and Support Private School Leaders [Podcast]

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with Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching & Consulting

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The Power of Personas In Reaching Marketing Goals [Podcast]

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with Deborah Janz, CEO & Consultant, IMPACT Marketing International, Inc.

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Education in the Face of Barbarity and How You Can Help [Podcast]

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This episode is not about school marketing. It’s about the Pechersk School International in Kyiv, Ukraine, and its incredible story as told by David Willows and Miles Latham.

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Breaking The Brand Free of Silos [Podcast]

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with Dr. Andrew T. Weller, Dean of Enrollment and Strategic Marketing, St. Stephens & St. Agnes School and Jonathan Downs, Headmaster, Millbrook School

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Why Your Private School Needs a Strong Brand [Podcast]

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with Angela Brown
Niche

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Data-Driven Private School Advertising That Drives Outcomes [Podcast]

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with Kevin MacNeil
Metric Marketing

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How The Sense Of Community At Private Schools Helped Them Triumph During The Pandemic [Podcast]

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with Mike Vachow
Managing Director
Gowan Group

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Advancement by Design Model [Podcast]

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with David Willows
Director of Advancement
International School of Brussels

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How to Manage & Grow the Private School Prospect Pipeline [Podcast]

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with Antony and Greg Campitelli
Enquiry Tracker

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Why Retention Is More Important Than Admissions [Podcast]

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with Trevor Waddington
CEO, Truth Tree Consulting

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Private School Faculty as Marketers [Podcast]

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with Mike Connor
President, Connor Associates

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Rob on Inspired: Blog

Featured

Rob Norman

Why School MarCom People Are Overworked

Rob Norman

As the depth and breadth of the work required of MarCom has grown, there has not been a commensurate growth in the financial commitment to the department. The result is that almost every director of MarCom we know is completely overwhelmed.

Rob Norman

Is Your Tagline a Marketing Crutch?

Rob Norman

I have an issue with taglines. It’s the way some private school marketers use them.

Rob Norman

You Don't Need a Tagline. You Need a Brand.

Rob Norman

Don’t be fooled into believing that that handful of words is a substitute for a well-researched and well-written brand. If your brand is strong, you won’t need a tagline.

Rob Norman