Category No. 28: Out-of-the-Box Concept

 CLICK TO OPEN

CLICK TO OPEN

STUART COUNTRY DAY SCHOOL

Princeton, NJ • PK - Grade 12, Girls Day

SAMPLE JUDGES' COMMENTS

Stuart Country Day School has done an amazing job, from top to bottom, integrating their theme, messages and visuals into a comprehensive marketing campaign to support their primary brand awareness conference. Supported by branding, signage, conference microsite, conference app as well as extensive press and social media campaigns, Stuart Country Day School receives [an award] for their creativity and continuity of message, as well as the depth and thoroughness of their marketing campaign.

This is a genius idea to put girls at the forefront of a conference — and what excellent timing too. I think this was a really smart idea on Stuart's part to make a splash and draw attention to their programs (without being overly self-promotional). Truly inbound marketing at its best!

An incredible undertaking that requires massive organization, outreach, and collaboration. This is an event that attracts girls of all ages, from all locations, regardless of their interest in the school itself, but will ultimately increase the school’s inquiry and application pool, in addition to supporting a great cause to empower girls. The graphics are bold, fun, and creative; the website is clean and professional; and the organic engagement is fantastic. Congratulations on creating a massive and successful event, and for keeping it going.

SILVER

MCCALLIE SCHOOL

Chattanooga, TN • Grades 6-12, Boys Boarding/Day 

SAMPLE JUDGES' COMMENTS

A fun and exciting video, with talented students taking the lead. The fact that this was student-driven is a major bonus, and its performance online is incredible. The vocals were awesome, it has creative lyrics, and was filmed well. This is obviously a talented and spirited student body, and the video shows it. 

This project is great, even though the lyrics were not entirely clear, it was great they took the entire song and wrote it just for the school.  Well done.  Also, it clearly a popular video given the views!

What a fun way to show school spirit, and great way to get the kids involved! The amount of views on the page shows that this was clearly effective with a really far reach.

CLICK TO OPEN

BRONZE

WOODLANDS CHRISTIAN ACADEMY

The Woodlands, TX • PK - Grade 12, Coed Day

SAMPLE JUDGES' COMMENTS

This entry was literally out-of-the-box and and a very complete package! Very, very impressive is the nature in which this innovative Google Cardboard [box] was used to make an emotional and informative connection for donors to a major campaign through an “experience.” This marketing concept gets and A+ on all fronts; creativity, effectiveness and impact, graphic, copy and messaging, photography and overall appeal! Brilliant, indeed.

When I got this in my mail, I was awestruck. What a fun, innovative idea to get people thinking about the school (in a whole new dimension!) This is truly an out of the box idea that I'm sure many schools will start to replicate over the coming years.