Marketing That Moves Schools Forward 

House of Hats Marketing is the strategic partner school marketers trust when they need clarity, confidence, and a plan that works.

We specialize in helping independent schools get unstuck, get organized, and get results—through smart strategy, hands-on support, and communications that actually move the needle.

From refining messaging and building communications plans to leading website strategy, developing inbound initiatives, and supporting enrollment campaigns, our work is grounded in what matters most—and built to fit the way your school operates. Each engagement is tailored to your goals, pace, and team—so strategy becomes action, not just intention.

The result? Clear priorities, measurable progress, and marketing that moves schools forward.

Who We Work With

House of Hats Marketing partners with independent schools across the U.S. and internationally to craft smart strategies, strengthen communications, elevate storytelling, and drive enrollment and engagement.

With a combined 40+ years of experience, co-founders Tracy Tigchelaar and Lori Paredes have supported over 75 schools and mission-driven organizations—from Montessori to Episcopal, single-gender to coed, boarding and day, domestic and international—strengthening marketing, streamlining communications, and building strategies that make a measurable impact.

Recent partnerships include: Academy of the Holy Cross • The dePaul School for Dyslexia • Far Hills Country Day School • Gladwyne Montessori • Marian High School • NBOA Advisory Services • Oak Knoll School of the Holy Child • Singapore American School • Virginia Episcopal School • Wilshire Boulevard Temple

House of Hats Marketing Gallery

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