Chosen because Proctor Academy saw significant increases in campus visits and applications in one year as a result of new thinking about enrollment marketing. They focused on creating structure and discipline in the nurturing phase of their marketing efforts.

Chosen because Peddie eschewed the massive hardcover history and created something appealing to today's readers. "I wanted it to be a piece someone could pick up, take a few bites, and return later for a bit more—I called it a 'tapas' approach," its editor says.