22. Social Media 2024

 

OPEN

GOLD

The Peck School

Morristown, NJ USA
K-8, Coed Day

SAMPLE JUDGES' COMMENTS
Utilizing a young student to showcase the campus in a sped-up manner was not only adorable but also a brilliant way to engage the audience and provide a unique perspective.

Fun, creative, memorable reel! The captions make it easy to digest even when not using sound.

TEAM
Heather Burchfield, The Peck School, Director of Strategic Communications & Marketing
Jen Cleary, The Peck School, Associate Director of Visual Brand Strategy
Melissa Webber, The Peck School, Digital Marketing Specialist

SILVER

The Archer School for Girls

Los Angeles, CA USA
Grades 6-12, Girls Day 

SAMPLE JUDGES' COMMENTS
Bravo, Archer! The re-brand launch was executed to build anticipation and interest every step of the way. My main suggestion for improvement would be to include a fact or two about Archer in the caption with a strong CTA/invite to know more. You want to capitalize on any and all right-fit families. These reels/TikTok/posts cross paths beyond just the aesthetics of a beautiful new brand suite.

Attention-grabbing "HER" message, empowering music, and easy-to-read text with high-quality videos and photos

The compelling language, captivating visuals, and the use of a new font have all come together to create a very impressive introduction to the brand.

TEAM
Rachael Uriarte, The Archer School for Girls, Director of Communications & Strategic Marketing
Amanda Ryvkin, The Archer School for Girls, Associate Manager of Communications & Strategic Marketing
Sarah Rafiqi, The Archer School for Girls, Communications & Strategic Marketing Coordinator

BRONZE

The Peck School

Morristown, NJ USA
K-8, Coed Day

SAMPLE JUDGES' COMMENTS
These are great videos that create a personal connection with the faculty. Captions make it accessible to everyone so sound is not required.

TEAM
Heather Burchfield, The Peck School, Director of Strategic Communications & Marketing
Jen Cleary, The Peck School, Associate Director of Visual Brand Strategy
Melissa Webber, The Peck School, Digital Marketing Specialist

 
 
 
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