2017 Brilliance Awards Inbound Marketing Winners
Category No. 25: Hashtag Campaign
CLICK TO OPEN
STUART COUNTRY DAY SCHOOL
Princeton, NJ • Grades PreSchool-12, Girls Day
SAMPLE JUDGES' COMMENTS
Stuart incorporated current trends into their social media strategy with a clear purpose. Without reading a formal social media campaign doc, I understood the goals of the hashtag.
This hashtag is memorable, focused, brand-related and used consistently across platforms to illustrate the mission of this all-girls school and their commitment to innovation and empowerment of girls.
Excellent campaign which not only included great content from the school but also the community.
Very robust campaign promoting the conference. Excellent use of social media!
CLICK TO OPEN
SILVER
CHOATE ROSEMARY HALL
Wallingford, CT • Grades 9-12, Coed Boarding
SAMPLE JUDGES' COMMENTS
Brilliantly implemented across multiple School social media handles (@ChoateAthletics, @ChoateAlumni, @ChoateAdmissions, etc.) as well as social media platforms (Instagram, Vimeo, Flickr, Twitter, Facebook). The hashtag #GoChoate is artfully constructed to serve the following goals: 1) Admissions: Prompting prospective students to choose Choate over other schools they're applying to. 2) Athletics: Using various content types to showcase the athletic program and school spirit online. 3) Alumni: This is something I have only seen done well at universities. Encouraging alumni to participate in something as simple as one social media post will help graduates feel more connected & become the School's best marketers.
CLICK TO OPEN
BRONZE
FRIENDS SEMINARY
New York, NY • Grades K-12, Coed Day
SAMPLE JUDGES' COMMENTS
Way to think on your feet Friends Seminary! Loved how they tied the school's mission to a current event and invited all to participate. Hash tag was easy to remember, intuitive and significant.
Great adoption by the community.
The campaign wasn't so unique, but it did illustrate the community and passion for this topic.
Category No. 26: Single Blog Post
CLICK TO OPEN
LANDMARK SCHOOL
Prides Crossing, MA • Grades 2-12, Coed Boarding and Day
SAMPLE JUDGES' COMMENTS
I applaud Landmark's first out of five posts in their blog series discussing a topic that is trending in special education research. Here is why this blog post is my pick for GOLD: 1. The blog series shows Landmark's current, prospective, and past families that the School is continuously evolving to meet the needs of students & support teachers through their ongoing study of current research reports. 2. Further establishes Landmark as a leader in its industry. 3. The design of the blog's website is modern and updated, which matches the content of the blog series. 4. Excellent opening description telling the reader to "stay tuned" for the following four blog posts ahead. This will surely bring more returning traffic to the website.
CLICK TO OPEN
SILVER
DETROIT COUNTRY DAY SCHOOL
Bloomfield Hills, MI • Grades Pre-school -12, Coed Day
SAMPLE JUDGES' COMMENTS
Around the time this blog was published, teachers were repurposing their use of positive language in the classroom. Ex: "Good Job" to "I like how you used a descriptive word in your sentence." Your blog post was relevant to the trends in education. This was the first time I read anything about instructional language on the sports fields.
Very effective writing with practical tips.
CLICK TO OPEN
BRONZE
POWHATAN SCHOOL
Boyce, VA • Grades PK-8, Coed Day
SAMPLE JUDGES' COMMENTS
A huge fan of this short blog post! It is chock full of details without becoming text heavy — the use of video/images, pull quotes and links helped enhance the powerful message of the benefits of a K-8 education.
The links back to the School's pages were very well done. I loved the video interview with the students — excellent idea to mix content types.
Category No. 27: Holiday Video
ST. LUKE'S SCHOOL
New Canaan, CT• Grades 5-12, Coed Day
SAMPLE JUDGES' COMMENTS
GOLD! I love the message here. The length of the video was perfect. I like how all the grade levels were represented. Very uplifting to get you in the holiday spirit.
The script was very well written, and having it performed by a student made it very effective. The quality of the video and audio was perfect, as well as the timing of the edits. Great work tying the holiday message in with the school's values in a way that seems completely natural.
GOLD. Love everything about this video! A simple message presented in a bright and powerful way! Every clip/image was perfectly chosen to illustrate the theme of kindness counts and having a young child as the narrator was a memorable way to deliver the message. Bravo!
Congratulations on a beautiful video! This was a warm and personal feeling message, while simultaneously demonstrating the depth of programming and beautiful facilities and campus. The sincere messaging, the fantastic photography and execution made this my standout favorite.
SILVER
ROWLAND HALL
Salt Lake City, UT • Age 2-Grade 12, Coed Day
SAMPLE JUDGES' COMMENTS
This was truly a beautiful performance. It conjured warm holiday feelings, showcased talented students and was technically well done with great sound and photography. Great job!
Wow. The audio and video quality is beautiful. It is a perfect way to showcase students while delivering a holiday message. The short outtake at the end was a great was to show the spirit and goofiness of the students as well! Really well done.
Amazing sound recording and editing — impressive in an outdoor setting.
BRONZE
FRIENDS SEMINARY
New York, NY • Grades K-12, Coed Day
SAMPLE JUDGES' COMMENTS
Impressive use of animation, video clips and perfectly chosen and timed music make this video hard to beat!
Very effective choice of music - great way to showcase a school program, especially one which many people may not be familiar with.
A cute video and a great way of showcasing your technology.
I like that the students produced it. Great quality video.
