2025 InspirED Brilliance Awards
14. Graphic Identity Redesign (Before And After)
For the purpose of accurately representing the school via graphic identity.
Before
After
OPEN
Mission Minded for
The Bay School
San Francisco, CA USA
SAMPLE JUDGES' COMMENTS
Creative redesign with a unique and accessible color palette and an identifiable logo icon, which was missing from the old logo. It is a clean, modern design that works well in various applications.
Before
After
OPEN
Alice Smith School
Kuala Lumpur Malaysia
SAMPLE JUDGES' COMMENTS
This is a significant improvement in the logo design from the 2018 version. The new logo is more modern and includes a nice nod to the shield with the diamond shape pulled from it. The brand guide is comprehensive and tells the story behind the identity.
Before
After
2communiqué for
Millbrook Trevor Lovejoy Zoo
Millbrook, NY USA
SAMPLE JUDGES' COMMENTS
Tricky name to work with, but it works as they stack it, and the updated icon is a much more professional, graphically interesting symbol with multiple color options but remaining consistent.
