Taglines, Taglines, Taglines — 2022 Style
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The 2022 Private School MarCom Survey Report is out (free download here) and as with all previous surveys, we asked school marketers to let us know what their school’s tagline is — if it has one.
We got 85 responses
What do you think of them? Are they distinctive, memorable, and unique only to that school?
Taglines are great for schools if they are authentic, brand-driven, and not contrived. Taglines do not take the place of effective brand positioning and beautifully crafted brand messages. If you think a tagline can carry the weight of your brand, think again.
Yet when a tagline is truly right for a school (and understandable from internal and external audiences), you’ve got gold.
Here are the taglines of 2022
1. Academic Rigor | Spiritual Depth
2. Advancing Independent & Excited Students
3. A Higher Standard
4. A Leader Of Learning Disabilities Since 1979
5. An Outstanding British Education For A Successful International Future. For Students...Not For Profit.
6. Anything Is Possible Starting Here
7. A Place Where Faith And Intellect Grow As One
8. Be Honest. Be Kind. Be The Best You Can Be.
9. Best For The World
10. Be The Best.
11. Books Are The Ladder Of Human Progress.
12. Bringing Knowledge To Light
13. Built On Faith, Bound For Excellence
14. Can’t Describe
15. Character Tradition Community
16. Culture Is The Soul Of A School
17. Deeper Understanding, Higher Achievement
18. Developing Lives Of Consequence In The World For The Kingdom Of God
19. Discover A School As Unique As Your Child
20. Discover Together
21. Discover What’s Within
22. Discover Your Excellence
23. Do Your Best Through Truth And Courage
24. Educating The Mind And The Heart For Christ
25. Empowered. Nurtured. Transformed.
26. Empowering Students To Reach Their Individual Potential
27. Equipped For Life
28. Everyone Included, Everyone Challenged, Everyone Successful
29. Experience Is Everything.
30. Extraordinary Learning
31. Find A Way Or Make One
32. Fostering Global Minded Citizens One Student At A Time
33. Gradatim Ad Summum (Step-By-Step To The Top)
34. Grow, Learn, Lead
35. Here’s To The Girls
36. Improve Yourself
37. Innovative Dyslexia Education
38. Integrity. Caring. Excellence.
39. Lead The Way
40. Lead With Love
41. Learn. Grow. Thrive.
42. Learn With Passion Live With Purpose
43. Let’s Create Your Best Future, Together
44. Live Mercy, Seek Justice
45. Improve Yourself
46. McGehee Leading Women
47. Mcgillis Is Different
48. More Than A School
49. More Than A School, An Experience
50. Not For School But For Life
51. Not Your Every Day Classroom
52. On A Mission For More
53. Outstanding Preparation For Life
54. Powerfully Prepared For Learning And For Life
55. Prepaing The Leaders Of Tomorrow
56. Prepared For Life. Brothers For Good.
57. Prepared To Lead. Prepared To Serve. Prepared For Life.
58. Preparing Future Christian Leaders
59. Preparing Hearts And Minds For Lives Of Leadership, Service, And Excellence.
60. Preparing Students For College And Life
61. Profound Learning For The Continuously Curious
62. Providing Help For Individuals With Autism And Hope For Their Families
63. Small School Feel In A Great Big City
64. Sowing The Seed Of The Future
65. Strong Women Of Mind And Heart
66. Study Hard And Get Better Every Day
67. Study Hard And Make Progress Every Day
68. Take Service As The Purpose, Take Employment As The Guidance
69. Teach Me Goodness, Discipline, And Knowledge
70. The Making Of Men
71. The Next-Generation School For Boys
72. The Path To Excellence
73. Thrive At Prep
74. Today’s Boys, Tomorrow’s Men
75. Together, We Are _
76. To Learn. To Serve. To Lead.
77. To Serve For The Purpose Of Employment Oriented
78. Transformation Happens Here
79. Transforming Boys’ Lives Through Education
80. Waldron Mercy Academy, A Catholic School Sponsored By The SistersOf Mercy, Is A Diverse, Faith Community Rooted In The Gospel Values Of Mercy And Justice. We Are A School Where The Joy Of Discovery Inspires Serious Study, Social Responsibility, And Strong Faith.
81. We Learn Not For School But For Life
82. Wisdom And Understanding, Wisdom And Studious
83. You Belong Here
84. You Have To See STG
85. “A College Preparatory High School Of Excellence In The Marist Tradition” Or “Making The World A Better Place, One Great Kid At A Time.”
