When we ask private schools to describe themselves, this is the usual response.

“We have small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and have a community that’s like family.”

While this statement is true for most private schools, it’s what distinguishes them from (some) public schools, not from other private schools.

A private school’s distinguishing characteristics lie much deeper. They reflect the school’s strongly held beliefs and hopes, ideology and personality, traditions and hallmarks. They are what you see and feel when you visit the campus and talk to members of the community. They are what prospective students and families experience when they say, “This feels right to us. We belong here.”

When you can capture what that is, put it into compelling words, make it memorable and sustain it over time, you have a strong brand. And a strong brand will boost enrollment, fundraising, new hires, alumni/ae loyalty, community relations, and so much more. That’s why you’re marketing the school, right?

Then start with the words.

For more brilliant ideas and brain food to make your job easier, sign up for our newsletter.

Featured

Liza Fisher Norman

Master Electrician, InspirED School Marketers

Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they can find brilliant ideas and brain food to make their job easier and feel supported. InspirED School Marketers was born in 2013 to fill that void and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.

Twitter Facebook LinkedIn

Related Podcasts

Podcasts 1

Marketing Lessons from the Niche Parent Survey

With Angela Brown, Manager, B2B Brand Strategy, Niche

The Power of Personas In Reaching Marketing Goals [Podcast]

with Deborah Janz, CEO & Consultant, IMPACT Marketing International, Inc.

Education in the Face of Barbarity and How You Can Help [Podcast]

This episode is not about school marketing. It’s about the Pechersk School International in Kyiv, Ukraine, and its incredible story as told by David Willows and Miles Latham.

Breaking The Brand Free of Silos [Podcast]

with Dr. Andrew T. Weller, Dean of Enrollment and Strategic Marketing, St. Stephens & St. Agnes School and Jonathan Downs, Headmaster, Millbrook School