Helping teachers understand what marketing is, why it's important, and their role in marketing your school.
Have you heard any of these comments from faculty at your school? “Marketing isn’t part of my job.” "A school is not a business." “I don’t want admissions tours interrupting my class.” “Why can’t we use the old logo? I liked that one better.”
This on-demand, 30-minute webinar addresses faculty directly, and attempts to bring them along in both understanding of and commitment to marketing.
Once you have previewed the presentation, present it at a faculty meeting in whole or in part, and then open the floor for discussion.
WHAT THEY'RE SAYING ABOUT THIS WEBINAR
"It was very useful for my back to school presentation for the faculty." —Director of Marketing Communications
"It is useful in helping to explain to our faculty the importance of their participation." — Director of IT/Communications/Marketing
"It validated the importance of having our teachers help with marketing efforts. Gave me some good ideas." — Director of Marketing and Admissions
WHAT WE'LL COVER
- Faculty resistance to marketing
- What are marketing and branding?
- Faculty power and influence
- Why do schools need marketing?
- Charts and graphs that support these realities.
- Who is a school marketer?
- What is faculty’s role in marketing?
- 6 steps for faculty towards becoming a stellar school marketer.
Research shows that audiences remember and connect significantly better with content that includes photography. While you can take tons of snapshots with your smartphone for free, hiring a professional photographer for your school marketing is a sure-fire way to boost your brand. “But it’s expensive,” you say. “And how do I know I’ll get what I need?”
This webinar series is guaranteed to save you time and money and help get you the images you need to market your school.
In this 2-part pre-recorded webinar series, professional photographer Michael Branscom and InspirED School Marketers’ Liza Fisher Norman give you the tools you need to maximize the value of your relationship with a professional photographer. Michael and Liza have worked together for close to 15 years for the benefit of private schools in the US and Canada through Turnaround Marketing Communications. Michael’s photography was an integral part of the CASE Circle of Excellence Gold Award that Turnaround won for the Ridley College (Canada) viewbook. Michael and Liza both have a passion for photography that tells a story and captures unique moments as they happen, spontaneously, creatively, and authentically.
Part 1: End Use Drives Strategy
How you intend to use your images guides your decision in what kind of photographer to hire and how you'll conduct your shoot. Make these decisions early to get the results you want. (Details below.)
Part 2: Selecting the Photographer and Writing the RFP
How do you find photographers who specialize in PK12 school marketing? How do you select from among those? How do your write a powerful RFP that will get the most bang for your buck, protect your rights, and keep you out of jams? (Details below.)
Listen to the Part 3 Podcast Free: Scheduling the Shoot to Maximize Your Investment
We'll show you how to pack your shoot day to get the most useable, valuable images to use for your viewbook, website and communications. Trade secret tips and tricks will save your school time and money.
When your purchase is complete, the recording for Part 1 is available for immediate download. The link for Part 2 will be emailed to you within 24 hours.