SparkTracks

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Webinars Powering
Brilliant Ideas and Brain Food
for Private School Marketing

InspirED is amped to power up with Finalsite, the world leader in private school web solutions, to deliver a full day of relevant, useful webinars (count ‘em…7!) filled with brilliant ideas and brain food to make your job easier.

The day is free for Finalsite clients and an affordable $149 for those who aren’t.

We guarantee you’ll walk away with boatloads ideas to spark your school marketing for the short and long term.

Can’t be with us live?
Recordings are included so you can view at your leisure and share with your colleagues!


Live Site Review

Featuring Liza Fisher Norman and Angelo Otterbein 8:00 am-8:30 am

In this live webinar, our hosts will share best practices and strategies for successful websites, discuss strategies for effective communications and provide live feedback on selected independent school sites.  We'll look at performance in search, content timeliness and relevance, usability and functionality ,and design and messaging.

Hiring and Getting Hired in the Private School Marketing Department

Featuring Rob and Liza Norman 8:45 am-9:15 am

From proving that you need a new hire to getting hired yourself, learn the new guidelines, job titles, office structures, and hiring practices that are shaking up the way independent school marketers grow in their careers and expand the MarCom office.

Always Be Retaining

Featuring Rob and Liza Norman 9:30 am - 10:00 am

Communicating your school’s value every day is critical to delighting parents, reducing attrition and boosting your most valuable marketing tool — word of mouth. Learn why a specific person at school needs to own retention, why this is incredibly important and how to use everything in your marketing toolbox to achieve a brilliant retention rate.

Trends in Data and Web Management

Featuring Rob DiMartino 10:15 am - 10:45 am

Learn how to leverage data and web experiences to drive engagement, revenue, and overall communications efforts for your school in a mobile, socially connected world. We will also address the shifts in the independent school marketplace and how schools are seeing these changes as challenges and opportunities for positive change.

Inspiration: 2018 Brilliance Awards Winners

Featuring Rob and Liza Norman 11:00 am - 11:30 am

We’ll show off some of the most interesting winners of last year’s InspirED Brilliance Awards and include some backstories, judges’ impressions, and reasons we believe they were brilliant. This session will give you boatloads of inspiration to spark new marketing strategies and projects and...make your job easier.


Lunch

11:30 am - 12:30 pm


Online Reviews: How They Impact Your School and What To Do About It!

Featuring Red Abbott 12:30 pm - 1:00 pm

What people are saying about your school on the Internet matters. And with 2/3 of consumers reading reviews before making an investment, and more than 80% of consumers agreeing that they trust online reviews as much as a peer recommendation — a good review counts. Join Manager of Consulting Services Red Abbott to learn where you can find your school's online reviews, how they impact your website traffic, and how to fix them!

How to Create a School Blog that Grows Website Traffic and Engagement

Featuring Mia Major 1:15 pm - 1:45 pm

Schools who blog see an increase in website traffic and engagement on social media — but that ROI doesn't happen overnight. Learn the foundations of a successful school blog, including keyword research and topic brainstorming, how to get more writers on board, best practices for length, and so much more!