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If you have a question that we haven't answered here, please email either of us. We'd be happy to help.

Liza and Rob

WHO CAN ENTER?

Competition is open to PRIVATE AND INDEPENDENT SCHOOLS AS WELL AS AGENCIES, DESIGNERS, PHOTOGRAPHERS, WEB DEVELOPERS, ASSOCIATIONS, ETC that work with private schools. Schools must serve students in any grade from PK through 12th grade or PG, including schools outside the United States. Entries may have been produced at any time, but may not have already won an InspirED Brilliance Award. There is no limit to the number of entries that can be submitted by any one school or agency. Any item can be submitted in multiple categories in the same year provided a separate entry fee is submitted for each. 

WHEN CAN THE ENTRY BE PRODUCED?

The entry can be produced at any time, as long as it hasn’t been a Brilliance Award winner in the past.

HOW WILL THE AWARDS BE JUDGED?

Entries will be judged on sets of criteria outlined below. In the event that there aren't sufficient or awardable entries in any one category, the category will not be judged and entry fees will be refunded. We anticipate there will be a Gold, Silver and Bronze award for each category. Minimum score applies for winners. Each entry will be judged by a panel of experts in private school marketing who are representatives from schools and/or businesses. Judges will recuse themselves from judging entries created by their own school or company. The judges will not know the name of agency that submitted the entry, only the name of the school.

Entries are scored on a scale of 1-10 with 10 being the highest using the criteria below.

Criteria

  1. Originality: Is it new, different, unlike the others?

  2. Persuasiveness: It’s not possible to know the intended strategy behind a piece, but does the entry do what it’s supposed to do? For example, if it's a fundraising piece, would it motivate the audience to give? Enrollment piece, to visit or apply? Magazine, to feel connected to and proud of the school?

  3. Design: Does it have visual appeal, demonstrating the effective use of such features as creativity, color, typography, graphic elements, and layout? Is it readable? Is it creative and fresh?

  4. Copy: Does the text or video script enjoyable to read or hear? Does it have attributes such as creativity, freshness, ability to motivate or convince, storytelling, Is it interesting, well written, well edited, and error free? Does it motivate, convince, inform, or tell a good story? Is it creative and fresh?

  5. Photography/Film: Is it high quality in terms of composition, lighting, technical values, and storytelling?

  6. Overall appeal: Is the project appealing to you?

EXCEPTIONS: Videos are judged only on Criteria #1, 2, 4, 5, and 6. Photography is judged only on Criteria #1, 2, 5, and 6

Criteria for Writing Category Only

  1. Originality: Is it fresh and not clichéd?

  2. Persuasiveness: It’s not possible to know the intended strategy behind a piece, but does the entry do what it’s supposed to do? For example, if it's a fundraising piece, would it motivate the audience to give? Enrollment piece, to visit or apply? Magazine, to feel connected to and proud of the school?

  3. Topic: Is it interesting, informative, and/or, engaging, and/or does it teach the reader something?

  4. Quality: Does it have attributes such as creativity, freshness, ability to motivate or convince, storytelling, interesting, Is it well written, well edited, and error free?

  5. Overall appeal: How much did you enjoy reading it?

WHAT IS THE ENTRY FEE?

Entries fees are $53 Early Bird (ends midnight 9/14/18); Standard $59; Small School $39*. Payable by credit card. Entry fees are not refundable.

*  Category No. 29 is a discounted category for "small schools" defined as those with total annual revenue of $3 million or under. Revenue will be verified before any award is given. No refunds for mistakenly entering this category. This category is not open to agencies and is for only work created in-house. Agencies who work with small schools should submit under the other categories. Small schools can submit under any other category they want, but will pay the regular fee. 

WHAT ARE THE DEADLINES?

Awards Open                       Friday, August 31
Early Bird Starts                 Friday, August 31
Early Bird Ends                    Friday, September 14 Midnight
Deadline for Entries            Friday, October 19 Midnight
Deadline for Materials       Monday, October 22
(Materials must be postmarked or emailed by midnight.)
Winners Announced            Friday, December 28

Winners will be notified by e-mail no later than FRIDAY, DECEMBER 28, 2018. Winners and winning entries will be posted on the InspirED website and social media channels. 

HOW DO I ENTER?

Select the "Enter Now" button on the Awards page to begin the entry process. You will be asked to complete an entry form, submit the entry fee, and send your materials to InspirED. (Method of delivery depends on category.)

WHY SHOULD I ENTER?

InspirED recognizes the value of competition. Winning an award...

  • demonstrates the value of your work to fellow employees, school parents, and leadership.

  • recognizes your team and affirm their work.

  • is great publicity for your school in the local, regional and national community.

  • benchmarks your accomplishments against peer schools.

  • is a great resume-builder.

  • makes you feel good!

DO THE JUDGES KNOW IF THE ENTRY WAS SUBMITTED BY A FIRM OR BUSINESS?

No, the judges only know what school the entry is for, not who submitted the entry.

WHAT DO WINNERS RECEIVE?

All winners receive:

  • a certificate in celebration of their win

  • their work posted on the InspirED website with select judges' comments

  • a press release template to customize for media and

  • a digital Brilliance Award-Winner badge for your website and social media

Gold winners will  be featured in an InspirED By Example case study, if you choose, to share your project's process and success.

Oh. And all winners get bragging rights for years to come. 

IF WE DON'T WIN, CAN WE SEE THE JUDGES' COMMENTS ANYWAY?

InspirED realizes the judges' comments may be helpful in improving your school's marketing and communications, but the Brilliance Awards is a competition not an audit, and the judges' are commenting on the entries with that purpose in mind. So unfortunately, we don't share judges' comments except for those that appear with the winners on the website.

WHAT ARE THE TERMS?

Submission of entries to the InspirED School Marketers Brilliance Awards acknowledges the right of InspirED to use them for publicity for the purpose of promoting future competitions or the InspirED website. Securing the release for any entries, whether digital or printed, is the responsibility of the entrant. All printed submissions become the property of InspirED and will not be returned. InspirED may re-categorize submissions at its discretion. In the event that there aren't sufficient or awardable entries in any one category, the category will not be judged and entry fees will be refunded. The judges will review all submissions and their decisions on categories and winners are final. Judges will recuse themselves from judging work from their own school or company. Schools that enter Category #29 attest that their school's annual revenue does not exceed $3 Million.