Risa Engel is Director of Communications at Stuart Country Day School, a PS-12 girls' independent private day school in Princeton, NJ and part of the Sacred Heart Network of Schools. Risa joined Stuart in the fall of 2010 with over 15 years of marketing communications experience in both non-profit organizations and corporate business.
On April 8, 2017, Stuart hosted its first #LEADLIKEAGIRL: A Conference for Risk-Takers and Changemakers. It was designed to showcase and inspire girls’ confidence, creativity, and leadership in STEM and entrepreneurship.
The conference featured two notable speakers: Dr. Ellen Stofan, chief scientist at NASA and Debbie Sterling, founder and CEO of GoldieBlox. $8,000 in cash prizes were awarded to young women in high school for outstanding performance in the Business Fair and STEM Talks.
This event was a roaring success for Stuart and brought hundreds of new faces to the Stuart campus, extending and boosting the Stuart brand.
“We had 85 speakers and 50 sessions. Most of the work was done by three of us.”
“The first things we did were to find standout keynote speakers and develop the visual branding. The visual branding was really important to us.”
"We weren't able to come up with a sponsor to fund the whole prize money. But I don't think that will be a problem next year."
“We looked outside our normal community of donors for funding. We were floored by the number of companies who wanted to take part.”
“Our goals were to create brand awareness and to fulfill a grant from E.E. Ford for STEM outreach. Stuart students were involved in the planning.”
“By the time the billboard and magazine ads went up, registration was closed.”
“This was not an open house. We were doing what we do best — leadership for girls — and bringing that to the public.”
What You’ll Learn
Who attended, where they came from, and how many.
How a student-driven postcard campaign got a keynote speaker to say yes.
How it was publicized.
How it was funded and who organized it.
Why Stuart made the event free.
How you can listen to the sessions online for free.
How it achieved Stuart's goals.
How it was received by students and faculty.
How the Fearless Girl on Wall Street ended up wearing a #Leadlikeagirl t-shirt.
If you like this podcast, please sign up for our newsletter so you don't miss the next one!
Master Electrician, InspirED School Marketers
Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. In 1991, I founded Turnaround Marketing Communications, a branding and marketing firm that serves independent schools exclusively. After working with close to 100 schools, I realized that school marketers needed a marketing and communications community to call their own — a place where they can find brilliant ideas and brain food to take their school marketing to the next level and feel supported in their jobs. InspirED School Marketers was born in 2014 to fill that void and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.
with Scott Looney and Terry Dubow
The Mastery Transcript Consortium
with Trevor Waddington
CEO, Truth Tree Consulting
with Angelo Otterbein and Kealan Duffy, Finalsite
with Patrick F. Bassett
Former President of NAIS
with Maria LaTour Kadison
President and CEO, EdwardsCo.
with Philippa Fabbri
Founder and Director, Elsen Academy
with Jill Goodman,
Founder, Jill Goodman Consulting
with Heather Hoerle
Executive Director and CEO, Enrollment Management Association
with Americus Reed
Whitney M. Young Jr. Professor of Marketing, Wharton School
with Brendan Schneider
Founder and President, SchneiderB; Director of Advancement, Sewickley Academy
with Greg Bamford
Head of School, Consultant, Speaker
with Mia Major
Content Marketing Manager, Finalsite
with Megan Cartier
Managing Director, North American Boarding Initiative and Market Growth for TABS (The Association of Boarding Schools)
with Liza and Rob
Guests of Tim McDonough, Director of Client Success
Finalsite Apply Yourself Podcast
with Risa Engle
Director of Marketing, Stuart Country Day School
with Jeff Shields
President and CEO, the National Business Officers Association (NBOA)
with Peter Gow
Executive Director, Independent Curriculum Group
with Earl Ball, Ed.D.
Co-Director, School Leadership Program
Graduate School of Education, University of Pennsylvania
with Caitlin Garzi
Assoc. Director of Digital Marketing
with Janice Crampton
Executive Director, Association of Independent School Admissions Professionals
with Mike Hatfield
Director of Admission, Powhatan School
with Brad Rogers
Headmaster, The Gow School
with Jennie Winton
with Michael Branscom
Photographer, Branscom Photo + Film
with Jane Armstrong
Managing Partner, Independent Thinking
with Ed Glassman
Executive Director, Springside Chestnut Hill Academy's Sands Center for Entrepreneurial Leadership
with Mike Connor
President, Connor Associates
with Andrew T. Weller, Ed.D.
Director of Admissions, Avenues: The World School
with Jack Rogers
Chief Development Officer, William Penn Charter School
With Cami Colarossi
Director of Communications, Notre Dame Preparatory School