For the second year, InspirED organized the MarCom track at the AISAP Institute which was held in Fort Worth Texas in July.
The annual AISAP Institute provides admission and enrollment management professionals, and enrollment marketing communications professionals operational tools, hands-on training, as well as the strategic and tactical resources, knowledge, and skills essential to achieving success in their professional and institutional journeys.
The MarCom track featured sessions on branding, photography, inbound marketing, and social media. This year, we also held an open question and answer session with professionals at the top of their game from both the school and business sides called "Ask the MarCom Power Panel."
At the end of Marketing Power Panel session, Patty Bloom, Director of Admission and Marketing at the Saul Mirowitz Jewish Community School in St. Louis Missouri, suggested that we hold a special gathering where anyone who wanted to could share their most innovative marketing ideas.
The audience loved the idea so approximately 35 school MarCom and admissions people huddled in a classroom at Fort Worth Country Day School along with a few members of the Power Panel— Mike Connor of Connor Associates, Michael Branscom, Liza Fisher Norman, Sarah Mead of Whitby School, Randy Vaughn of Your School Marketing , and myself.
This session was a huge hit and we wanted to share it with you. Michael Branscom made due with an iPhone to make the impromptu recording so the sound quality is not up to his usual high standards. Yet all of the primary speakers and their fabulous ideas can be clearly heard.
Some of the sparks that were shared:
- Putting students in charge of making annual fund appeal videos
- A social action event aimed at preschool families that attracted 130 families
- A STEAM Day for grade 1 thru 8 boys to attract day student prospects
- A kindergarten exploration night for PreK kids and their parents where the kids experience what kindergarten is like and their parents hear a talk about school readiness
- The creation of a coloring book based on photos of the school and free software
- Ways to get teachers to help market the school
- Shooting 30-second video testimonials on graduation day to capture the emotion and love families have for the school
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Best Boy, InspirED School Marketers
Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers by blogging, editing the Daily Jolt, and by podcasting with fascinating independent school movers and shakers. As InspirED's Best Boy — a term borrowed from theater, Rob's longtime passion — Rob loves to be out and about, meeting with school marketers, learning their needs, and helping them overcome challenges. Be sure to ask Rob about his golf game.
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