Caitlin Garzi
/Associate Director of Digital Marketing, Cheshire Academy
Current projects include launching an online school store and managing Cheshire Academy's first SEM campaign. Before joining the independent school, she worked in NYC for a start-up services company as the Vice President of Marketing, and before that she assisted in department projects, teaching, and tutoring at Kansas State University as Program Assistant and Writing Instructor. She earned her M.A. in English with a concentration in Rhetoric and Composition from K-State in 2012, and her B.A. in English from UCONN in 2010. Caitlin has collaborated on eight website redesigns throughout the course of her career and specializes in SEO content writing, user experience, and visual communication for specific audiences.
Caitlin on InspirED
Long tail key words will get you users that you want and need — and weed out those you don't. Here's how to make them work for your school.