Principal, Andrea Jarrell & Associates
Andrea Jarrell has led brand, campaign, and recruitment message strategy for over 40 institutions including Bowdoin College, Bucknell University, Carnegie Mellon University, Columbia University, Dickinson College, The Hotchkiss School, Middlesex School, New York University (NYU), University of Pennsylvania, Phillips Exeter Academy, Swarthmore College, Stanford University, University of Delaware, Wesleyan University, Williams College and Yale University among other clients. She has been the primary message strategist for a dozen capital campaigns.
Her work marries marketing communications strategy with creative storytelling and has received numerous honors from the Council for Advancement and Support of Education (CASE) and Admissions Marketing Report, as well as being recognized by The Association of Boarding Schools (TABS). Her essays have appeared in The New York Times, The Washington Post, The Christian Science Monitor, The Huffington Post and many other magazines and websites. She is a former CASE CURRENTS Magazine contributing editor, writing on branding, institutional image, integrated advancement programs, campaigns and fundraising, management, ethics, alumni/ae relations, and student recruitment. In addition, she has contributed chapters on brand storytelling and communication strategy for the NAIS Enrollment Management Handbook (2012) and The Handbook of Philanthropy at Independent Schools (2015) also published by NAIS (National Association of Independent Schools).
Jarrell is the former director of public relations and communication for Scripps College of The Claremont Colleges, and, later, its director of development. She has worked in magazine and book publishing in New York City, public affairs in Los Angeles, and nonprofit media and government relations in Austin, Texas. Jarrell holds a B.A. in British and American Literature from Scripps College and an M.F.A. in Writing and Literature from Bennington College. She is a graduate of the New York University Publishing Program and a recipient of a Martin Dibner Writing Fellowship. She is a Los Angeles native who now lives in the Washington, D.C. metropolitan area.