Welcome Brilliant Brilliance Awards Judges!

Here's your homeroom. This is where you register, choose your categories, reference rules and deadlines, etc. Hopefully, having all this info in once place will make it easy for you, but contact Liza at any time with your questions or concerns. No question is too small. It's our goal to be respectful of your time, for this to be an enjoyable experience, and for you to want to do it again another time. Let us know how we do.

THANK YOU for sharing your invaluable expertise with school marketers everywhere.

SCORING

Score the entries on your Google Doc on a scale of 1-10 with 10 being the highest in the following areas (below). Use whole numbers. No fractions, please. More instructions will come when you receive your entries to judge.

CRITERIA

  1. Creativity: Uniqueness/originality
  2. Effectiveness: It’s not possible to know the intended strategy behind a piece, but does the entry do what it’s supposed to do? For example, if it's a fundraising piece, would it motivate the audience to give? Enrollment piece, to visit or apply? Magazine, to feel connected to and proud of the school? etc.
  3. Graphic Design: Visual appeal
  4. Copy: Text or, in the case of a video, script
  5. Photography: Photography (stills) or videography/film-making (motion including visuals, sound, editing, etc.)
  6. Overall appeal: The entry may or may not have received high scores in other areas, but was it appealing anyway?

Note: For certain categories, one or more criteria are omitted:

Videos: Judged only on Criteria #1, 2, 4, 5, and 6
Photography: Judged only on Criteria #1, 2, 5, and 6
Logos: Judged only on Criteria #1, 2, 3, and 6

CRITERIA FOR WRITING CATEGORY ONLY

  1. Creativity: Uniqueness/originality
  2. Effectiveness: It’s not possible to know the intended strategy behind a piece, but does the entry do what it’s supposed to do? For example, if it's a fundraising piece, would it motivate the audience to give? Enrollment piece, to visit or apply? Magazine, to feel connected to and proud of the school? etc.
  3. Quality: Well written, edited, and error-free
  4. Topic: Interesting, teaches the reader something
  5. Overall appeal: The entry may or may not have received high scores in other areas, but was it appealing anyway?

GENERAL GUIDELINES

1.      All voting takes place online so you can do it on your own and at your leisure. (Fuzzy slippers encouraged.)

2.      There will be a Google Doc scoring sheet for each of you that is pre-populated with entries from the categories you are judging. You’ll receive a separate email from us with the link to that sheet on Friday, November 17.

3.      Remember to recuse yourself from voting on your school or company’s entry. (“Awww. You mean I can’t assign it 10s? Rats.”) Simply leave that entry blank on your sheet. We have a formula that prevents your entry from being penalized in this case. 

4.    There are no abstracts, descriptions, goals, results associated with the Brilliance Awards entries. We want to piece to stand on its own.

 JUDGES' TIMELINE

Awards Open                              August 2017
Deadline for Entries                  Friday, October 27 [Extended to Fri, Nov 3]
Entry Processing                       [This is when we’re getting organized for you.]
Judges Get Assignments         Friday, November 17
Judges’ Scores Due                  Friday, December 8
Winners Announced                  Friday, December 29

ENTRIES

  • Your Judge's Sheet indicates if contestants submitted a hard copy, PDF, URL, or a combination for each entry with a link to each.
  • Three categories requested printed copies (Viewbook, Enrollment Package, and Magazine). If you are judging one of those categories, you’ll receive hard copies from us in one package via UPS.  You do not need to return these. (One of the bonuses of judging these categories!) Please do not penalize bumps and bruises that some may have acquired in transit.
  •  In some cases, contestants bent rules such as submitting a PDF when a printed copy was requested (usually because the printed copy wasn’t available) or vice versa, or submitting a search piece in addition to a viewbook as one entry. We hope that you neither penalize nor promote when this happens. 
  • You will not know if the entry was submitted by the school or by the agency. This is intentional.
 

FAQ -- PLEASE READ ME!

What are the categories?
See the 2017 Awards page or the form below.

How many categories should I sign up for and what is the time commitment?
Judging time varies by category. Some groups are lengthy and take a large amount of time like VIEWBOOK, ENROLLMENT PACKAGE, or MAGAZINE, and we strongly suggest you judge only one category if you choose any of those. Some are visual and less time consuming like LOGO or PHOTOGRAPHY and those could be combined with something else, like ENROLLMENT VIDEO or REPORT OF GIFTS, if you wanted to judge more than one category. Use your best judgement.

Can my school or company still enter the awards if I judge?
Yes! We encourage you to do so! You just have to recuse yourself from judging your own work. So if some of your work is in a category you're judging, you'll just skip scoring that entry. We have a tabulation formula that takes this into account and will not penalize your entry. Or, if you would like a simpler solution, choose a category to judge that you know you won't be entering this year. 

How many judges are there for each category? 
Up to 5.

Will I get the category I want?
Judges are assigned on a first-come, first-served basis with preference going to the previous year's judges. If your first-choice category is filled, we'll move to your second choice. Then we'll assign you elsewhere if you indicated that you are open to judging where we need you.  (See Judges’ Registration Form below.)

How much time should I spend scoring each entry?
If you have a lot of entries to judge, you'll probably be able to group them by fair, good, and great in short order. The school will not see the scores, so this isn't a "learning moment" for them. We recommend giving the bottom 2/3 quick, but fair, scores so that you concentrate your efforts on the top 1/3.

Do I have to award a Gold, or anything for that matter, if I don’t think the entries are worthy of an award?
No, you do not. And this is entirely possible especially if there are very few entries in a particular category. Please state your decision if this is the case on your scoring sheet. 

 

Judges' Registration Form

Name *
Name
Headshot and bio
Please send a headshot and short bio (100 word max) to liza@inspiredsm.com.
CATEGORIES
Choose up to 2 categories you'd like to judge. REminder: IF YOU SELECT VIEWBOOK, ENROLLMENT PACKAGE, or MAGAZINE, and we strongly suggest you judge only one category. OTHERWISE, SELECT CATEGORIES BASED ON YOUR interest and the time you have available.
Select Your First Choice Category(ies) *
Select Your Second Choice Category(ies) *
If none of your preferred categories are available, are you willing to judge where you are needed? *