The InspirED MarCom Survey
The 2017 InspirED Private School MarCom Survey Report has a boatload of information that will affect your career, staffing, and future forecasts. Free download now.
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Podcasts on Career, Staff and Colleagues
with Liza and Rob
Guests of Tim McDonough, Director of Client Success
Finalsite Apply Yourself Podcast
with Jeff Shields
President and CEO, the National Business Officers Association (NBOA)
with Earl Ball, Ed.D.
Co-Director, School Leadership Program
Graduate School of Education, University of Pennsylvania
with Brad Rogers
The Gow School
with Jane Armstrong
Managing Partner, Independent Thinking
with Mike Connor
President, Connor Associates
with Andrew T. Weller, Ed.D.
Director of Admissions, Avenues: The World School
With Cami Colarossi
Director of Communications, Notre Dame Preparatory School
The Juice Blog Posts on Career and Staff
Consider hosting a "Brand Camp" for faculty and admin that dissects the school’s brand and provide basic training on topics such as logo usage, font families and how to promote the school on social media. Friendly competitions and “fun facts” help to empower participants and create a memorable experience that generates buzz. Here's how Ridley College does it.
Ever feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.
Here's an idea: give your colleagues a marketing reading list, ask them to choose one title to read, and then come back for a book club-like discussion. Think of the impact that would have on your work at the school.
We were guests on Finalsite's "Apply Yourself" podcast where host Tim McDonough asked us about trends and future forecasting for the private school MarCom office. Then he couldn't shut us up. Listen in.
MarCom is barely treading water with existing staff at many schools because the channels have increased exponentially and the importance of this work has been magnified. Here’s where you, as head of school, can take steps that will benefit your school both immediately and in the future. Ask your MarCom director a few key questions...
When I started as the Director of Communications at Cheshire Academy, I inherited a significant outsourcing operation for photography. It didn’t take long for me to realize that with the money allocated, we could hire an in-house photographer.
Two years ago, I was charged with taking over the marketing duties here at Presbyterian Day School. I had had no formal training in marketing — only a desire to help this school reach new students. Here's what I have learned in my short stint in school marketing so far.
Rob and I led a session at the TABS annual conference in Boston titled “You have questions. We have answers. Ask the school marketing Gurus.” We gathered a panel of school marketing gurus (see the Power Panel list below) to answer burning MarCom questions from the audience. These school marketers are like you — in the trenches and looking for solutions to everyday challenges. Everyone was disappointed when it was time to stop.
Why would a private school outsource anything for marketing or communications, especially if they already have a MarCom office? Because there are numerous benefits including broader experience and improved perspective.
As the depth and breadth of the work required of MarCom has grown, there has not been a commensurate growth in the financial commitment to the department. The result is that almost every director of MarCom we know is completely overwhelmed.
Do your faculty members know that they're expected to be school marketers? Should it be part of their contract?
Wouldn't you love to have a marketing team in the double digits? Some of you already do if you count your faculty. And you should. But can you?
Dream big. Don't worry about the “little stuff” like salaries and budgets (!). Just create the team you wish you had to get the job done and done well.
Such is the case in many “small shops” at schools: someone who is “web savvy” is offered the position of webmaster. But is she really a master of the website, a true webmaster, properly utilizing the web tools available and understanding tricks of the trade? The answer, typically, is no.
I’ve been at Notre Dame Preparatory School in Baltimore for 16 years. Amidst the changes, some constants have held true and have grounded good, flexible communications and marketing at a time when nothing stays the same for very long.
What's holding you back in creating a school-wide marketing and communications plan? Inexperience? Knowledge? Time? Maybe it's accountability.
Make your away messages do some marketing for you while you're gone.
Independent schools can rarely afford a pure strategist; schools need tacticians—doers. Smart, strategic doers. There is no one person who will possess every skill and area of expertise that can be encompassed in the title director of marketing and communications...
In the last 10 years, the director of MarCom's job went from print; to print and web; to print, web and social media; to print, web, social media and marketing strategy. And here’s the tipping point.
In the last decade or so, the responsibilities of the private school marketing and communications office have changed significantly. What hasn't changed is staffing.
Thinking about a career move? Polishing up your resume? If you consider yourself a school marketer, it had better be good. If you can’t market yourself as an applicant, why might anyone believe you could do it in the job?
In order for both the Development and the MarCom offices to be successful, they need to work collaboratively. Here are 5 steps to get you started.
Who has time, you ask, to be strategic when you’re running from one fire to the next, crashing to meet another deadline, wondering how you’re going to get it all done with the limited resources you have and with the stakes so high?
Schedule a MarCom retreat and take a day to immerse yourself and your team in 30,000-foot thinking. A retreat like this isn't a "want-to-have," it's a "must-have."