Meeting Marketing Deadlines Doesn't Make You Popular. It Makes You Good At Your Job.

Meeting Marketing Deadlines Doesn't Make You Popular. It Makes You Good At Your Job.

Missing deadlines not only disappoints leadership and colleagues, it can also have a deleterious effect on your marketing efforts, rippling through the school's enrollment and fundraising goals, brand image, and community trust. Not to mention your personal brand. What to do about it?

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Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

It’s the beginning of June and maybe, just maybe, you have some money left in your marketing budget. If you do and need to "use it or lose it" by June 30, here are some brilliant ideas to spend it on that were generated by school marketing experts.

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To Maximize Your Photo Shoot, Start With Strategy [Free Webinar Download]

To Maximize Your Photo Shoot, Start With Strategy [Free Webinar Download]

Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or lacked photos for the annual fund appeal coming up? Or captured the perfect cover for the magazine, but there's no room for the copy? This free webinar will help you get the photos you want and need.

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History Between the Covers

History Between the Covers

School history books are a gift that the current generation leaves for the next, providing an anchor of the human effort that sustained the school as a touchstone for future endeavors. We hope this post will help you navigate the process of creating a school history book that does honor to your school and all the people who created and sustained it.

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Before You Drone, Consider This …

Before You Drone, Consider This …

No person, staffer, student, freelance photographer, friend of the head-of-school, or distant relative of the governor may fly a drone for any commercial purpose without a certificate! And any image or video footage that can be construed as “benefiting” the institution is regarded by the FAA as commercial.

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