Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

It’s the beginning of June and maybe, just maybe, you have some money left in your marketing budget. If you do and need to "use it or lose it" by June 30, here are some brilliant ideas to spend it on that were generated by school marketing experts.

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How To Know What Your Audience Wants: Survey Them

How To Know What Your Audience Wants: Survey Them

A survey (or its quicker, less complicated cousin, the poll) is a critical device in a marketer's toolbox. You can throw things at your audience and hope some of it sticks, but a well-designed survey should make cloudy data clear, giving you a strong basis on which to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.

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