How To Know What Your Audience Wants: Survey Them

How To Know What Your Audience Wants: Survey Them

A survey (or its quicker, less complicated cousin, the poll) is a critical device in a marketer's toolbox. You can throw things at your audience and hope some of it sticks, but a well-designed survey should make cloudy data clear, giving you a strong basis on which to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.

Read More