Meeting Marketing Deadlines Doesn't Make You Popular. It Makes You Good At Your Job.

Meeting Marketing Deadlines Doesn't Make You Popular. It Makes You Good At Your Job.

Missing deadlines not only disappoints leadership and colleagues, it can also have a deleterious effect on your marketing efforts, rippling through the school's enrollment and fundraising goals, brand image, and community trust. Not to mention your personal brand. What to do about it?

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History Between the Covers

History Between the Covers

School history books are a gift that the current generation leaves for the next, providing an anchor of the human effort that sustained the school as a touchstone for future endeavors. We hope this post will help you navigate the process of creating a school history book that does honor to your school and all the people who created and sustained it.

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How To Know What Your Audience Wants: Survey Them

How To Know What Your Audience Wants: Survey Them

A survey (or its quicker, less complicated cousin, the poll) is a critical device in a marketer's toolbox. You can throw things at your audience and hope some of it sticks, but a well-designed survey should make cloudy data clear, giving you a strong basis on which to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.

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