First Time as a Marketer for a Private School? Start Here.

First Time as a Marketer for a Private School? Start Here.

We’d like to help you ramp up to private school marketing and culture quickly so that you can hit the ground running. You've probably taken is position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.

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Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

It’s the beginning of June and maybe, just maybe, you have some money left in your marketing budget. If you do and need to "use it or lose it" by June 30, here are some brilliant ideas to spend it on that were generated by school marketing experts.

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A Happy Parent Is Your Best Marketing Tool

A Happy Parent Is Your Best Marketing Tool

Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. When I say "happy," I don't mean a unicorns-and-rainbows kind of happy, but I do mean much more than simply satisfied.A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time. 

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To Maximize Your Photo Shoot, Start With Strategy [Free Webinar Download]

To Maximize Your Photo Shoot, Start With Strategy [Free Webinar Download]

Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or lacked photos for the annual fund appeal coming up? Or captured the perfect cover for the magazine, but there's no room for the copy? This free webinar will help you get the photos you want and need.

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Before You Drone, Consider This …

Before You Drone, Consider This …

No person, staffer, student, freelance photographer, friend of the head-of-school, or distant relative of the governor may fly a drone for any commercial purpose without a certificate! And any image or video footage that can be construed as “benefiting” the institution is regarded by the FAA as commercial.

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School Admissions: Generational Marketing and How to Market to Millennials

School Admissions: Generational Marketing and How to Market to Millennials

Generational differences can seem rather arbitrary. Many marketers love segmentation in the same way that grammarians like regular verbs, they fit a pattern. Verbs are one thing, but human beings are much more complicated. This is the problem with generational marketing, especially in schools.

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Creating Successful Admissions Materials: A Shift in Perspective

Creating Successful Admissions Materials: A Shift in Perspective

We have found that when it comes to admissions materials, rather than identify that special “why” that makes a student prefer one school over another, schools are relying on their “what’s”. The unfortunate truth is that nearly every school offers the same core set of “what’s”.

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The Science of Persuasion in Private School Admissions

The Science of Persuasion in Private School Admissions

The science of persuasion is all about sharing the most complete information to interested parties and nudging them towards an ethical direction. Since the 1970's extensive research has been conducted in this field. The most prominent researcher is Dr. Robert Cialdini, who published a book called Influence in 1984 on this topic. Can the influence and persuasion be used in private school admissions?

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