A Happy Parent Is Your Best Marketing Tool

A Happy Parent Is Your Best Marketing Tool

Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. When I say "happy," I don't mean a unicorns-and-rainbows kind of happy, but I do mean much more than simply satisfied.A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time. 

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History Between the Covers

History Between the Covers

School history books are a gift that the current generation leaves for the next, providing an anchor of the human effort that sustained the school as a touchstone for future endeavors. We hope this post will help you navigate the process of creating a school history book that does honor to your school and all the people who created and sustained it.

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How To Know What Your Audience Wants: Survey Them

How To Know What Your Audience Wants: Survey Them

A survey (or its quicker, less complicated cousin, the poll) is a critical device in a marketer's toolbox. You can throw things at your audience and hope some of it sticks, but a well-designed survey should make cloudy data clear, giving you a strong basis on which to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.

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