Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

Money Left Over In The Budget? Here Are Smart Ways To Spend It On Marketing.

It’s the beginning of June and maybe, just maybe, you have some money left in your marketing budget. If you do and need to "use it or lose it" by June 30, here are some brilliant ideas to spend it on that were generated by school marketing experts.

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To Maximize Your Photo Shoot, Start With Strategy [Free Webinar Download]

To Maximize Your Photo Shoot, Start With Strategy [Free Webinar Download]

Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or lacked photos for the annual fund appeal coming up? Or captured the perfect cover for the magazine, but there's no room for the copy? This free webinar will help you get the photos you want and need.

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Before You Drone, Consider This …

Before You Drone, Consider This …

No person, staffer, student, freelance photographer, friend of the head-of-school, or distant relative of the governor may fly a drone for any commercial purpose without a certificate! And any image or video footage that can be construed as “benefiting” the institution is regarded by the FAA as commercial.

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An Open Letter to Heads of School About Marketing & Communications

An Open Letter to Heads of School About Marketing & Communications

MarCom is barely treading water with existing staff at many schools because the channels have increased exponentially and the importance of this work has been magnified. Here’s where you, as head of school, can take steps that will benefit your school both immediately and in the future. Ask your MarCom director a few key questions...

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The Power of the Business Office in School Marketing

The Power of the Business Office in School Marketing

Business officers influence strategy, and they have strengths which are in line with what marketing needs: institutional and environmental financial research, a financial understanding regarding affordability, a unique view on school tuition along with longitudinal trends on enrollment, and providing the quantitative information for marketing efforts.

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