Tips for the Private School Director of MarCom

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Seth Godin

I didn't write this. (See the fourth item on the list below.) The magnificent Seth Godin did. But when I read it, I thought of all the school marketers I have known over the years and how this applies to you all, so I thought I'd share. I would add "Embrace your brilliance" to the list because, well, you are brilliant. Keep up the electrifying work!

 

Rules for working in a studio

Don’t hide your work

Offer help

Ask for help

Tell the truth

Upgrade your tools

Don’t hide your mistakes

Add energy, don't subtract it

Share

If you're not proud of it, don't ship it

Know the rules of your craft

Break the rules of your craft with intention

Make big promises

Keep them

Add positivity

Let others run, ever faster

Take responsibility

Learn something new

Offer credit

Criticize the work, not the artist

Power isn't as important as productivity

Honor the schedule

You are not your work, embrace criticism

Go faster

Sign your work

Walk lightly

Change something

Obsess about appropriate quality, ignore perfection

A studio isn’t a factory. It’s when peers come together to do creative work, to amplify each other and to make change happen. That can happen in any organization, but it takes commitment.