I was inspired to write this post after reading Seth Godin's blog today about reading at the office.
Wouldn't it be great if the marketing office could ask admins and teachers to read one book from a list you compiled on marketing Then have a "book club" meeting about it?
This one meeting could have a huge impact on your work at the school.
If you're saying, " Hmmmm...," then compile your favorite marketing books list or start with these.
Please add your book suggestions in the comments below and let us know if you've tried this "book club" concept at your private school.
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Master Electrician, InspirED School Marketers
Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. In 1991, I founded Turnaround Marketing Communications, a branding and marketing firm that serves independent schools exclusively. After working with close to 100 schools, I realized that school marketers needed a marketing and communications community to call their own — a place where they can find brilliant ideas and brain food to take their school marketing to the next level and feel supported in their jobs. InspirED School Marketers was born in 2014 to fill that void and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.