2017 was a great year for InspirED School Marketers — because of you. You inspired us to create content that would help make your job easier. Rob produced his 400th Daily Jolt (go, Rob!), we created eight new podcasts, numerous blog posts and case studies, the 2017 Private School MarCom Report, the Photographer Resource Guide, and, of course, the expanded Brilliance Awards.
As we begin 2018, please keep talking to us. Tell us what you want more of, less of, what you like and what you can do without.
In the meantime, we'll be building on what you like best starting with the 2018 MarCom Survey this spring.
Without further ado, here are your 2017 InspirED Top 5 for these categories.
The Juice Blog 2017 Top 5
MarCom is barely treading water with existing staff at many schools because the channels have increased exponentially and the importance of this work has been magnified. Here’s where you, as head of school, can take steps that will benefit your school both immediately and in the future. Ask your MarCom director a few key questions...
Two years ago, I was charged with taking over the marketing duties here at Presbyterian Day School. I had had no formal training in marketing — only a desire to help this school reach new students. Here's what I have learned in my short stint in school marketing so far.
School mottos, taglines or slogans may seem like an afterthought when looking at marketing a school, but nothing can be further from the truth. In the mind of prospective parents, it is important to apply the proper theories of branding, and a proper tagline helps immensely.
We have found that when it comes to admissions materials, rather than identify that special “why” that makes a student prefer one school over another, schools are relying on their “what’s”. The unfortunate truth is that nearly every school offers the same core set of “what’s”.
The Sparkcast Podcast 2017 Top 5
with Megan Cartier
Managing Director, North American Boarding Initiative and Market Growth for TABS (The Association of Boarding Schools)
with Peter Gow
Executive Director, Independent Curriculum Group
with Earl Ball, Ed.D.
Co-Director, School Leadership Program
Graduate School of Education, University of Pennsylvania
with Janice Crampton
Executive Director, Association of Independent School Admissions Professionals
with Michael Branscom
Photographer, Branscom Photo + Film