If you were your competitor, how would you run yourself out of town?
What does your competitor see as one of your weaknesses? Because your weakness is their opportunity.
What’s lacking at your school? Strong athletics, outstanding academic programming, inspirational faculty?
You can’t sell what you don’t have. So what is it that you don’t have?
Change is hard, but failure to thrive is worse. Get what you need so you don’t get run out of town.
Master Electrician, InspirED School Marketers
Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. In 1991, I founded Turnaround Marketing Communications, a branding and marketing firm that serves independent schools exclusively. After working with close to 100 schools, I realized that school marketers needed a marketing and communications community to call their own — a place where they can find brilliant ideas and brain food to take their school marketing to the next level and feel supported in their jobs. InspirED School Marketers was born in 2014 to fill that void and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.