How Not To Get Run Out Of Town

If you were your competitor, how would you run yourself out of town?

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What does your competitor see as one of your weaknesses? Because your weakness is their opportunity.

What’s lacking at your school? Strong athletics, outstanding academic programming, inspirational faculty?

You can’t sell what you don’t have. So what is it that you don’t have?

Change is hard, but failure to thrive is worse. Get what you need so you don’t get run out of town.


This post was inspired by Josh Feldmeth, Partner at Prophet (former CEO of Interbrand), guest on Americus Reed’s podcast Wharton Business Radio Marketing Matters.  

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